Panorama Education

Senior Manager, Events Marketing

Panorama Education

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $131,750 - $193,750 per year

Job Level

Senior

About the role

  • Own event strategy and pipeline impact
  • Develop and lead Panorama’s events strategy across a high volume of event types, ensuring strong alignment to pipeline and revenue goals.
  • Define event objectives, target audiences, success metrics, and go-to-market plans for each event to drive effective pipeline creation.
  • Build a scalable operating model to manage multiple concurrent events without compromising quality or results.
  • Deliver best-in-class event experiences
  • Own the end-to-end planning and execution of events, including vendor management, logistics, speaker management, attendee communications, and onsite/virtual delivery.
  • Optimize the event experience at every touchpoint to create a positive and consistent brand experience.
  • Ensure lead capture and audience engagement strategies are embedded into the event design and execution.
  • Budget prioritization and performance optimization
  • Own and manage the events budget, making strategic trade-offs based on expected impact and pipeline opportunity.
  • Track performance and ROI across events, using learnings to continuously improve outcomes and scale what works.
  • Create post-event reporting with actionable insights and recommendations to improve future programming.
  • Cross-functional partnership and execution excellence
  • Partner closely with Sales and Client Partnerships to align event goals, staffing plans, outreach strategies, and follow-up motions.
  • Collaborate with internal stakeholders across marketing, content, product marketing, and leadership to ensure strong messaging, positioning, and campaign alignment.
  • Drive operational rigor including timelines, resourcing plans, event calendars, and communication workflows.
  • People management and team leadership
  • Manage, mentor, and support a team of two direct reports, ensuring priorities, development goals, and performance expectations are clear and consistently met.
  • Establish event playbooks, templates, and processes to improve team efficiency and execution quality.
  • Create a culture of high accountability, excellent stakeholder management, and strong attention to detail.

Requirements

  • 10+ years of experience in B2B tech events management, including ownership of a high-volume event portfolio.
  • 3+ years of people management experience, with a track record of coaching and developing team members.
  • Proven ability to build and execute event strategies that drive pipeline creation and measurable revenue impact.
  • Strong experience managing budgets, prioritizing investments, and assessing performance/ROI.
  • Demonstrated success partnering with Sales and cross-functional stakeholders to deliver cohesive event programs and follow-up strategies.
  • Excellent project management skills with strong attention to detail and the ability to manage multiple initiatives simultaneously.
  • Exceptional communication skills and the ability to represent the brand confidently with external audiences.
  • Experience in edtech is strongly preferred (or strong interest and ability to ramp quickly in the space).
  • Bonus points
  • Experience running event programs across both in-person and virtual formats at scale.
  • Familiarity with event tech platforms and lead management workflows (e.g., badge scans, registration tools, CRM/MAP integration).
  • Experience building repeatable playbooks and processes in a fast-growing organization.
Benefits
  • 401K with an employer match
  • Health, dental, vision, life insurance, and short-term and long-term disability coverage.
  • Flexible spending account for health care and dependent care
  • Wellness Reimbursement
  • Work from Home Reimbursement
  • Flexible vacation policy
  • Parental leave program
  • Company Issued Laptop
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event strategyevent managementbudget managementperformance optimizationpipeline creationROI assessmentproject managementteam leadershipvendor managementlogistics management
Soft Skills
communication skillsattention to detailcoachingmentoringstakeholder managementcross-functional collaborationoperational rigorstrategic thinkingproblem-solvingtime management