Product Marketing Manager

Panopto

Product Marketing Manager specializing in understanding corporate buyers and enhancing enterprise training solutions. Collaborating across marketing, sales, and product teams to drive success in corporate learning.

Posted 6/18/2026full-timeRemote • 🇺🇸 United StatesJunior💰 $100,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Own Corporate Market Expertise: Build deep, current intelligence on how Operations, Safety, Compliance, and Risk leaders think, buy, and measure success. Know how L&D enters the deal and how to move past them to the economic buyer.
Map Buyer Personas: Decode the core metrics and personal drivers of our buyer personas to shape narratives that immediately click with prospects.
Drive Product-Market Fit & Value Architecture: Continually refine our value proposition for enterprise use cases (such as onboarding, continuous training, moment-in-time learning, and AI-driven learning) to expand into new verticals.
Fuel the Revenue Engine: Partner directly with the Demand Generation team to launch targeted, high-performing campaigns that generate high-quality pipeline and revenue.
Equip Sales to Win: Arm our field teams with competitive battlecards, use-case playbooks, and clear narratives that increase win rates against market alternatives.
Champion Cross-Functional Alignment: Collaborate with Product teams to influence the roadmap using verified customer feedback, and partner with Customer Experience to unearth expansion opportunities.
Within 6 Months — Integration and Audit: Complete a comprehensive audit of Panopto’s existing corporate messaging assets, identifying core gaps in current materials compared to actual customer pain points. Establish formal feedback loops with Sales and Customer Success to track which messaging frameworks yield the highest pipeline velocity. Absorb deep domain knowledge of our platform’s capabilities, ecosystem integrations, and AI functionality.
Within 1 Year — First Measurable Impact on Corporate ARR: Deliver fully refreshed, scalable industry-specific and use-case message source documents and campaign strategies implemented across all active corporate campaigns. Direct corporate-focused product launches, hitting or exceeding set pipeline goals for new feature adoption. Measure and report a quantifiable lift in mid-funnel sales conversion rates resulting from rewritten sales enablement collateral.
Your Legacy — Full Ownership of Corporate Storytelling: Build the blueprint for how Panopto enters, commands, and scales inside the broader enterprise learning technology ecosystem. Establish an authoritative, trusted brand voice that shifts Panopto from a software utility to an indispensable operational layer for enterprise knowledge infrastructure.

Requirements

What you’ll need

Direct marketing or strategic experience inside the enterprise software ecosystem, particularly within Learning Management Systems (LMS), LXPs, or knowledge systems.
Hands-on experience positioning AI capabilities or working within hybrid Product-Led Growth (PLG) business models.
A portfolio demonstrating successful entry tactics into entirely new corporate verticals or heavily regulated industrial segments.

Benefits

Comp & perks

health insurance
flexible spending accounts
retirement savings plans
life and disability insurance programs
paid time off
opportunities to enroll in various benefit programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product-market fitvalue architecturecampaign strategiessales enablementcustomer feedbackpipeline velocityconversion ratesAI capabilitiesenterprise softwarestrategic marketing

Soft Skills

collaborationstorytellingcommunicationanalytical thinkingcross-functional alignmentcustomer-centric approachnarrative shapingcompetitive analysisleadershipproblem-solving