Drive high-impact, conversion-focused content across web, campaigns, and customer storytelling.
Translate complex product insights into clear, benefit-driven narratives.
Write and optimize website copy and landing pages.
Develop customer case studies and translate customer success into marketing assets.
Own the Panopto blog and ebooks focusing on Higher Ed trends.
Collaborate with performance agency for content optimization.

Requirements

3-5 years of experience (or equivalent) writing for sophisticated software audiences, ideally within EdTech or Higher Education.
Strong writing and storytelling skills with a portfolio demonstrating varied content.
Understanding of SEO and AEO (AI Engine Optimization) best practices.
Familiarity with tools like WordPress, Semrush, and Google Analytics 4.
Self-directed and organized, capable of managing multiple workstreams.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content writingstorytellingSEOAEOcopywritingcontent optimizationcase study developmentnarrative development

Soft Skills

self-directedorganizedcollaborativemulti-tasking