Senior Manager, Marketing Operations
Panopto
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $150,000 per year
Job Level
Senior
About the role
- Own and optimize the marketing tech stack: Administer and evolve our core systems, including Marketo, Salesforce, and Qualified.
- Ensure data accuracy and sync health across platforms; manage integrations with supporting tools (e.g., ZoomInfo, Qualified, webinar platforms, analytics tools).
- Evaluate new tools and features to improve lead management, personalization, and reporting efficiency.
- Evaluate and manage a migration to Hubspot, upleveling our capabilities and optimizing our system architecture, lead scoring, and lead routing in the process.
- Own and optimize lead scoring, routing, and nurture frameworks to improve conversion efficiency.
- Partner with the SDR team and Sales Operations to maintain alignment on lead definitions, funnel stages, and SLAs.
- Drive database hygiene and GDPR/compliance best practices across regions (U.S. and EMEA).
- Build and maintain scalable campaign structures in Marketo and Salesforce for global campaigns across corporate and higher education segments.
- Enable the Demand Gen team with consistent campaign setup, tagging, and measurement standards.
- Ensure data flows correctly from initial touch through to pipeline attribution.
- Own core marketing KPIs across the funnel: inquiries, MQLs, SALs, pipeline, and conversion rates.
- Create and maintain Salesforce dashboards and reports that provide actionable insights to Marketing and Executive stakeholders.
- Partner with Demand Gen and Sales to tie marketing investments to pipeline and revenue impact.
- Proactively identify operational improvements to increase campaign performance and speed to market.
- Educate the marketing team on data-driven decision-making and system best practices.
Requirements
- 7-10 years of experience in Marketing Operations at a B2B SaaS or technology company.
- Deep hands-on experience with Marketo or Hubspot and Salesforce.
- Proven ability to design and maintain complex campaign and lead management systems across regions and markets.
- Strong analytical skills with experience building dashboards and translating marketing data into business insights.
- Experience implementing or optimizing lead scoring models and campaign attribution frameworks.
- Collaborative, organized, and proactive — comfortable balancing strategic projects with day-to-day execution.
- Excellent communicator with the ability to explain technical concepts to non-technical stakeholders.
- Comfortable in a high-growth, fully remote environment with cross-functional stakeholders in multiple time zones.
Benefits
- Health insurance
- Flexible spending accounts
- Retirement savings plans
- Life and disability insurance programs
- Paid and unpaid time away from work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
MarketoSalesforceHubspotlead scoringcampaign attributiondata analysisdashboard creationdata managementcampaign managementdata-driven decision-making
Soft skills
collaborativeorganizedproactiveexcellent communicationanalytical skills