Panopto

Campaign Manager

Panopto

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $70,000 - $80,000 per year

Job Level

Mid-LevelSenior

About the role

  • Plan and execute integrated campaigns to drive awareness, engagement, and pipeline growth within your assigned market (Corporate or Higher Education).
  • Develop campaign strategies and messaging in partnership with Product Marketing, aligning with market needs, buyer personas, and the customer journey.
  • Manage campaign execution end-to-end across email, webinars, and paid media, ensuring all activities are delivered on time and meet performance goals.
  • Support paid media campaigns by partnering with our agency to support paid media programs, including campaign themes and measurement.
  • Write and edit marketing copy for email programs, landing pages, and webinar promotions that effectively convert leads and support Panopto’s brand voice.
  • Build, launch, and optimize campaigns in our marketing automation platform (HubSpot experience a plus), including audience segmentation, workflows, and reporting setup.
  • Collaborate with Sales Development and Account Executives to ensure campaigns are aligned with outreach strategies and drive qualified leads to sales.
  • Report on campaign performance, analyzing conversion rates, funnel impact, and ROI to continuously improve future programs.
  • Test, learn, and iterate to improve engagement rates, pipeline contribution, and campaign efficiency over time.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 3–5 years of experience in campaign or demand generation roles at a B2B software or SaaS company.
  • Proven experience developing and executing multi-channel marketing campaigns that drive qualified pipeline.
  • Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools such as Salesforce.
  • Strong writing and editing skills, with the ability to create clear, compelling copy for email and digital campaigns.
  • Analytical mindset with experience tracking campaign performance, interpreting metrics, and presenting insights to stakeholders.
  • Exceptional project management skills and attention to detail; comfortable managing multiple campaigns simultaneously.
  • Collaborative and proactive communicator who thrives in a cross-functional, fast-paced environment.
  • Experience marketing to higher education or corporate audiences across U.S. and EMEA is a plus.
Benefits
  • health insurance
  • flexible spending accounts
  • retirement savings plans
  • life and disability insurance programs
  • paid time off

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign strategiesemail marketingwebinarspaid mediamarketing automationaudience segmentationreportingcopywritingmulti-channel marketingdemand generation
Soft skills
project managementattention to detailcollaborationcommunicationanalytical mindsetproactivewriting skillsediting skills