Field and Event Marketing Lead

Pano AI

Event and Field Marketing Lead scaling field marketing at Pano AI, focusing on pipeline generation and customer relationships in wildfire detection. Collaborating across teams to enhance market presence and community engagement.

Posted 6/5/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $133,000 - $172,000 per yearWebsite

About the role

Key responsibilities & impact

Own and execute Pano’s field marketing calendar — trade shows, industry conferences, regional events, and owned Pano experiences — end-to-end from strategy through logistics and post-event follow-up
Partner with Sales to drive pipeline through field programs — aligning on target accounts, pre-event outreach, and post-event follow-through to convert attendance into pipeline
Build and manage Customer Advisory Boards (CABs) and community programs that deepen relationships with key customers, surface product insights, and create advocates
Plan and produce executive and customer-facing experiences — roundtables, hosted dinners, and community gatherings — that accelerate deals and expand existing accounts
Own field marketing measurement: set goals, track ROI, and report on event-sourced and event-influenced pipeline to marketing and sales leadership
Manage event vendors, agencies, and budgets to deliver high-quality experiences on time; build scalable playbooks that grow with the business

Requirements

What you’ll need

5–8 years of field marketing, event marketing, or demand generation experience, ideally at a high-growth B2B tech or SaaS company
Proven track record of planning and executing field programs — events, conferences, or owned experiences — that generate pipeline and influence revenue
Experience running Customer Advisory Boards (CABs), customer roundtables, or other structured community programs
Strong project management skills — comfortable juggling multiple events and programs simultaneously with sharp attention to detail and a bias for follow-through
Collaborative partner to Sales and Customer Success — you know how to align field programs to revenue goals and communicate impact in terms the business cares about
Familiarity with marketing and CRM tools (e.g., HubSpot, Salesforce) to track event attribution and report on field marketing’s contribution to pipeline.

Benefits

Comp & perks

comprehensive medical, dental, and vision coverage
matching 401(k) plan
flexible paid time off
eligibility for stock options

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

field marketingevent marketingdemand generationevent planningpipeline generationROI trackingproject managementcustomer advisory boardscommunity programs

Soft Skills

collaborationattention to detailcommunicationstrategic thinkingrelationship building