Senior Content Marketing Manager

PandaDoc

Senior Content Marketing Manager at PandaDoc leading content strategies and storytelling for brand growth. Collaborating with teams to elevate content across formats and channels effectively.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content strategy and development, with a focus on creating engaging top-of-funnel content that drives business goals. Proficient in leveraging data and AI to enhance content performance and storytelling across multiple formats.

Highest-signal resume keywords

Content Strategy OwnershipTop-Of-Funnel Content DevelopmentCustomer StorytellingData-Driven Measurement FrameworksCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content MarketingWritingEditingMeasurement FrameworksSEOB2B SaaS ExperienceVideo Content ProductionAI Utilization in ContentFreelancer ManagementEducational Content Creation

Soft Skills

CollaborationCreativityAttention to DetailCommunicationProblem-Solving

Industry Keywords

B2BSaaSContent EcosystemCampaign PlanningBrand AwarenessPipeline InfluenceInteractive ToolsWebinarsCustomer ExperienceDemand Generation

About the role

Key responsibilities & impact

Own PandaDoc's content strategy: what we make, who it's for, which formats we invest in, and how it connects to business goals
Drive the content roadmap proactively — bringing ideas to campaign planning before briefs are written, not after
Reimagine what top-of-funnel content looks like for PandaDoc — interactive tools, educational guides, video series, webinars that people register for because they're genuinely worth attending
Find and tell the human stories behind our customers — sourcing them, developing them editorially, and producing them in partnership with our Brand Studio team
Partner with our SEO, PMM, and CX teams to connect the dots across the content we're collectively producing — identifying gaps, reducing redundancy, and making sure the full content ecosystem is working together
Balance evergreen and educational content with timely campaign work that supports GTM priorities
Set the standard for how we use AI in content production — where it helps, where it hurts, and what good judgment looks like in practice
Stay current on how content visibility is shifting in an AI search world and adjust our approach accordingly
Build a measurement framework that goes beyond traffic — connecting content performance to pipeline influence, brand awareness, and revenue contribution
Run a regular performance reporting cadence and share it with leadership proactively

Requirements

What you’ll need

4–6 years in content marketing, ideally in B2B SaaS
Experience owning content strategy across multiple formats — not just managing a blog or editorial calendar
A track record of building TOFU content that earns attention: educational guides, tools, and programming that goes beyond the ebook
A genuine approach to customer storytelling — you find the human angle and know how to develop it across formats
Comfort working across multiple content-producing teams — you're good at seeing the full picture, finding the gaps, and connecting work that would otherwise stay siloed
Strong writing and editing skills with a high personal quality bar; you self-edit before anything leaves your hands
Experience managing freelancers or external content contributors — briefing, editing, and quality control
Comfortable with data — you build your own measurement frameworks, pull your own numbers, and present findings in a way that influences decisions
Experience working across PMM, Demand Gen, SEO, and creative teams — you know when to drive and when to support
A clear sense of how to use AI to produce better work faster, without letting it flatten your voice or your judgment
Bonus: Experience with video content series (YouTube) or podcast

Benefits

Comp & perks

Employees may be able to purchase company stock (or receive annual bonuses)
Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans.
Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.