Senior Product Manager, Acquisition

PandaDoc

Senior Product Manager at PandaDoc leading user acquisition product strategy for growth. Collaborate across teams to define and execute top-of-funnel acquisition strategies.

Posted 7/13/2026full-timeRemote • 🇪🇸 SpainSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management with a focus on growth and acquisition strategies, utilizing data-informed decision making and experimentation to drive measurable results. Proficient in leveraging AI tools and product analytics to enhance user acquisition and optimize product roadmaps.

Highest-signal resume keywords

Product ManagementGrowth StrategyData-Informed Decision MakingProduct Analytics ToolsExperimentation Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Roadmap OwnershipFreemium FunnelsSelf-Serve OnboardingViral Sharing LoopsExperimentation InstrumentationHypothesis TestingAcquisition Funnel MetricsAI Discovery SurfacesIntegration ExplorationTechnical Fluency

Soft Skills

CollaborationInfluencing TeamsProblem SolvingCommunication

Tools & Technologies

AmplitudeHexSnowflake

Industry Keywords

SaaSProduct-Led GrowthUser AcquisitionGenerative AIAutomation Platforms

About the role

Key responsibilities & impact

Own the acquisition product roadmap
Define and execute PandaDoc's top-of-funnel product strategy, from freemium entry points to AI-native discovery surfaces
Own the roadmap for acquisition-related product surfaces: From MCPs and skills to sharing mechanics and new entry points
Partner with engineering, design, and data to ship product changes that move acquisition metrics
Design growth systems that compound: product loops, integrations, template distribution, sharing mechanics, and workflow ecosystems
Identify ways PandaDoc naturally spreads through collaboration, workflows, and document sharing
Turn user behavior and product capabilities into scalable acquisition engines
Develop product strategy for emerging acquisition channels including generative search (GEO), AI discovery surfaces, MCP servers, agent marketplaces, and ecosystem integrations
Identify new ways PandaDoc can be surfaced, recommended, and activated within AI workflows and automation ecosystems
Run scoped product experiments to validate new distribution mechanics before committing to full builds
Maintain a rigorous experimentation roadmap for acquisition loops and onboarding entry points
Define hypotheses, instrument experiments, analyze results, and translate learnings into product decisions
Balance quick experiments with longer-horizon product investments
Own the acquisition funnel metrics: traffic, signups, activation, and channel-level conversion
Work with analytics to build clear measurement frameworks for new acquisition initiatives
Identify the leading indicators that predict sustainable growth
Work closely with engineering, design, marketing, and GTM to execute acquisition initiatives
Align leadership around evolving acquisition strategies and emerging opportunities
Represent the acquisition roadmap in planning processes and to executive stakeholders.

Requirements

What you’ll need

5–8+ years in product management, with significant time in growth, acquisition, or PLG-focused roles at SaaS companies
Proven track record owning a product roadmap and shipping features that measurably moved top-of-funnel metrics
Experience with product-led growth models: freemium funnels, self-serve onboarding, viral and sharing loops
Proven experience working, managing, and influencing multiple teams
Strong ability to identify the product investments that will compound — not just campaigns or one-off experiments
Comfortable translating ambiguous growth problems into clear product bets with defined success criteria
Skilled at scoping experiments appropriately and knowing when a signal is strong enough to build on
Data-informed decision making; comfortable owning funnel metrics and digging into data to form and test hypotheses
Experience with product analytics tools (Amplitude, Hex, or Snowflake)
Able to design experiments with proper instrumentation and interpret results rigorously
Deep belief that user acquisition is fundamentally changing in the age of AI
Understands how generative AI, agentic workflows, and new distribution surfaces are reshaping product discovery
Uses AI tools hands-on to accelerate research, prototyping, and experimentation
Comfortable collaborating with engineers and digging into technical tradeoffs
Able to explore APIs, integrations, and automation platforms to understand distribution opportunities
Not necessarily an engineer, but technically curious and fluent.

Benefits

Comp & perks

Full-time employment with local benefits, including health insurance, paid time off, and statutory as well as company-provided leave.
Digital Nomad contract.