Own paid social strategy, execution, and performance across LinkedIn, Meta, and emerging platforms.
Manage and allocate budget to optimize performance and meet business goals.
Serve as the primary internal owner of the paid social agency relationship.
Drive innovation in our paid social strategy, experiment with new creative approaches, and stay at the forefront of social trends demonstrated through creation and ownership of an experimentation roadmap.
Coordinate with cross-functional teams, including designers, copywriters, and product marketing to ensure cohesive campaign execution.
Identify gaps in creative, messaging, or landing pages and proactively propose new testing ideas.
Improve reporting frameworks and work with Data/RevOps to strengthen visibility into pipeline impact.
Report/prove efficacy of tactics spanning the funnel, including those not directly tied to short-term revenue.

Requirements

You have worked in digital marketing for 3+ years, experience (B2B SaaS strongly preferred)
Deep expertise in LinkedIn Ads and Meta Ads; experience with additional platforms (Reddit, Quora, TikTok, etc.) is a plus.
Strong analytical skills; comfortable working in GA4 (or similar), BI tools (e.g., Hex, Tableau), and CRMs (Salesforce, HubSpot).
Understands how paid social contributes to pipeline and revenue.
Experienced managing meaningful budgets and making data-driven tradeoffs.
Confident leading cross-functional conversations and managing agency partners.
Excellent spoken and written English.

Benefits

Employees may be able to purchase company stock (or receive annual bonuses)
Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans.
Employees will also receive 13.34+ hours of paid time off per month
6 self care days
birthday PTO day
12 company paid holidays off per year.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingpaid social strategyLinkedIn AdsMeta AdsB2B SaaSanalytical skillsdata-driven decision makingbudget managementcampaign executionreporting frameworks

Soft Skills

cross-functional collaborationleadershipcommunicationinnovationcreativityproblem-solvingproactive thinkingrelationship managementteam coordinationadaptability