Regional Marketing Specialist

Palo Alto Networks

Regional Marketing Specialist driving Palo Alto Networks’ cybersecurity demand generation and ABM programs. Coordinating events, CXO engagement, vendors, and campaign ROI reporting.

Posted 8/4/2026full-timeCalifornia, New York, Texas, Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $163,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand generation and account-based marketing, with a strong focus on executing targeted campaigns and managing event logistics. Proven ability to analyze campaign performance and optimize strategies to align with sales objectives.

Highest-signal resume keywords

Demand GenerationAccount-Based Marketing (ABM)Event Logistics ManagementStakeholder ManagementData-Driven Insights

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign MarketingDemand Generation PlanningVirtual Event ManagementTrade Show ExecutionPerformance Tracking

Soft Skills

Strong Communication SkillsHighly OrganizedSelf-StarterAbility to Manage Competing Priorities

Tools & Technologies

SFDCMarketoON24Zoom

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

CybersecurityTechnologyCXO EngagementCustomer PersonasMarketing Mix Performance

Tech Stack

Tools & technologies

Cyber SecuritySFDC

About the role

Key responsibilities & impact

Support planning and execution of demand generation programs, including BANT-qualified programs, webinars, and virtual summits
Coordinate end-to-end logistics for customer events, webinars, and virtual events
Implement segment-specific marketing initiatives tailored to account requirements, customer personas, and regional market nuances
Partner with sales and data/analytics teams to identify high-potential strategic accounts
Execute hyper-targeted account-based marketing campaigns for top-tier accounts
Align personalized messaging, content, and offers with defined sales objectives
Deploy multi-channel ABM content across email, digital, webinars, and events
Coordinate high-impact CXO engagement events with regional sales leadership
Contribute to thought leadership initiatives supporting long-term CXO relationships
Serve as regional liaison across campaign, media, data/insights, ABM, and tracking teams
Manage external vendor relationships for event and program execution
Track and report ABM and marketing mix performance to evaluate and optimize campaign ROI

Requirements

What you’ll need

5+ years of experience in field, channel, demand generation, or campaign marketing
Preferably experience within cybersecurity or technology industries
Proven track record executing quarterly demand generation plans
Experience managing virtual and in-person event logistics and running trade shows
Hands-on experience with SFDC, Marketo, ON24, and Zoom
Strong stakeholder management and communication skills
Data-driven mindset with ability to translate campaign metrics into actionable insights
Highly organized self-starter able to manage competing priorities and tight deadlines
Bachelor’s Degree in a relevant field
Ability to travel approximately 25% of the time
Applicants must not require immigration sponsorship; the company will not sponsor work visas

Benefits

Comp & perks

Restricted stock units may be included
Bonus may be included
Employee benefits are offered
Reasonable accommodations for qualified individuals with a disability or special need