Customer Marketing Manager

Palm Bay International

Customer Marketing Manager driving promotional programs and strategic account growth for Palm Bay International’s imported wines and spirits portfolio. Partnering across sales, marketing, distributors, and key on- and off-premise customers.

Posted 8/22/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in beverage alcohol sales and marketing, with a strong ability to develop and execute customer engagement strategies that drive growth. Proficient in data analysis and creating customized sales materials to enhance consumer engagement and optimize promotional initiatives.

Highest-signal resume keywords

Beverage Alcohol ExperienceSyndicated Data AnalysisCustomer Engagement StrategiesCross-Functional CollaborationSales Material Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

SalesCommercial MarketingData AnalysisPromotional ProgrammingCustomer Marketing Solutions

Soft Skills

Creative ThinkingStrategic ThinkingPresentation SkillsSelf-MotivationCollaboration

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

On-Premise ChannelsOff-Premise ChannelsConsumer EngagementROI MeasurementAccount Management

About the role

Key responsibilities & impact

Partner with National Accounts On Premise Sales Directors to identify, develop, and execute customer engagement and growth through promotional programming
Focus on critical accounts across on-premise channels, including dining, lodging, transportation, and entertainment
Partner with Strategic Accounts Off Premise Sales Directors to develop and execute customer marketing solutions, programs, and selling material
Focus on top regional chains and align initiatives with Palm Bay’s brand strategies and commercial goals
Collaborate across Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners
Develop and execute insight-driven programs and activations that drive consumer engagement and high ROI
Identify and activate custom promotional materials for consumers and shoppers, measuring effectiveness through sales data and customer feedback
Provide chain sales teams and distributor sales teams with tools and resources to drive the business
Develop customized sales materials and presentations in a customer-facing selling role
Serve as subject matter expert on Palm Bay brands and marketing programs
Consult internally on national innovation and account specialty items to ensure successful launch and execution
Assist with planning and logistics for wine tastings, events, and activations
Liaise between brand and chain sales teams to ensure a constant flow of information
Measure and evaluate programming initiatives to inform optimization and spend efficiency

Requirements

What you’ll need

Bachelor’s Degree required
5+ years of experience in sales or commercial marketing
Beverage Alcohol experience, including understanding of the on- and off-premise channels and their unique dynamics
Ability to develop strong cross-functional relationships while navigating and resolving interdepartmental challenges
Experience with syndicated data analysis
Adept at managing multiple priorities and projects in a fast-paced environment
Enjoys working collaboratively, yet comfortable operating in ambiguity
Creative, strategic thinker with ability to translate data into actionable insights
Skilled presenter
Self-motivated with a sense of urgency
Anticipated travel up to 25%

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
401(K)
Paid vacation
Personal time off
11 paid company holidays
Competitive compensation package
Remote work arrangement