Palco, Inc.

Senior Digital Marketing Specialist

Palco, Inc.

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Senior

Tech Stack

SaltStack

About the role

  • Strategy, Planning & Optimization: Develop and execute digital marketing strategies aligned with business goals; identify opportunities for digital growth and implement best practices for continuous improvement.
  • Establish Digital Advertising Foundation & Marketing Automation Setup: Build and implement core digital advertising infrastructure, including new website development in collaboration with web development partners; set up and integrate marketing automation systems (CRM, email automation, and customer journey mapping).
  • SEO & SEM: Optimize website content for search engines to increase organic visibility; manage and execute paid search campaigns to drive targeted traffic and conversions.
  • Digital Content Marketing: Create, oversee, and optimize digital content across platforms, including blogs, email, and social media; ensure content aligns with brand voice and marketing goals.
  • Social Media Advertising & Organic Social Strategy: Collaborate with the social media team to enhance organic engagement through strategic paid advertising; manage ad campaigns to increase reach and audience engagement.
  • Analytics & Reporting: Track key performance metrics across all digital channels and campaigns; analyze data and generate insights to improve marketing effectiveness; summarize lead-generation data and campaign performance for stakeholders.
  • Website Conversion Rate Optimization: Manage website updates and improve conversion rates through A/B testing and UX optimization; implement strategies to enhance user experience and engagement.
  • Paid Advertising: Plan, execute, and optimize PPC, display, and social media advertising campaigns; allocate ad spend strategically to maximize ROI.
  • Collaboration & Coordination: Work cross-functionally with design, content, and sales teams to ensure cohesive marketing execution; support integrated marketing efforts and team alignment on campaign goals.
  • Campaign Budget Management: Allocate and track digital marketing spend to ensure cost efficiency and maximum ROI; provide regular updates and reports on campaign progress and budget utilization.

Requirements

  • 5-7 years of experience in digital marketing, performance marketing, or related roles.
  • Strong expertise in SEO, SEM, paid media, social media marketing, and content strategy.
  • Hands-on experience with Google Ads, Facebook/LinkedIn Ads, Google Analytics, and CRM platforms.
  • Proficiency in marketing automation tools.
  • Strong analytical mindset with the ability to interpret data and drive decision-making.
  • Excellent communication and project management skills.
  • Ability to work independently and collaboratively in a fast-paced environment.