Digital Marketing

• Strategy, Planning & Optimization: Develop and execute digital marketing strategies aligned with business goals; identify opportunities for digital growth and implement best practices for continuous improvement.
• Establish Digital Advertising Foundation & Marketing Automation Setup: Build and implement core digital advertising infrastructure, including new website development in collaboration with web development partners; set up and integrate marketing automation systems (CRM, email automation, and customer journey mapping).
• SEO & SEM: Optimize website content for search engines to increase organic visibility; manage and execute paid search campaigns to drive targeted traffic and conversions.
• Digital Content Marketing: Create, oversee, and optimize digital content across platforms, including blogs, email, and social media; ensure content aligns with brand voice and marketing goals.
• Social Media Advertising & Organic Social Strategy: Collaborate with the social media team to enhance organic engagement through strategic paid advertising; manage ad campaigns to increase reach and audience engagement.
• Analytics & Reporting: Track key performance metrics across all digital channels and campaigns; analyze data and generate insights to improve marketing effectiveness; summarize lead-generation data and campaign performance for stakeholders.
• Website Conversion Rate Optimization: Manage website updates and improve conversion rates through A/B testing and UX optimization; implement strategies to enhance user experience and engagement.
• Paid Advertising: Plan, execute, and optimize PPC, display, and social media advertising campaigns; allocate ad spend strategically to maximize ROI.
• Collaboration & Coordination: Work cross-functionally with design, content, and sales teams to ensure cohesive marketing execution; support integrated marketing efforts and team alignment on campaign goals.
• Campaign Budget Management: Allocate and track digital marketing spend to ensure cost efficiency and maximum ROI; provide regular updates and reports on campaign progress and budget utilization.

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