Paid Media Manager
PairSoft
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Colorado, Florida, Illinois, Kansas, Kentucky, Massachusetts, Missouri, Montana, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Utah • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $100,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and own the paid media strategy globally, aligned with pipeline, revenue, and growth targets.
- Plan and implement multi-channel programs across Google Ads, LinkedIn Ads, Meta, display/programmatic, retargeting, and ABM platforms.
- Establish channel-mix recommendations, budget allocations, reporting structures, and optimization frameworks.
- Lead full-funnel campaign planning: awareness, consideration, conversion, and expansion.
- Execute and optimize campaigns daily to improve CPL, CAC, ROAS, and pipeline contribution.
- Lead continuous testing (creative, copy, audiences, landing pages) to improve conversion rates.
- Own and forecast paid media budgets across markets and segments.
- Monitor performance using tools like Google Analytics, HubSpot, Looker Studio, attribution systems, or BI tools.
- Deliver recurring insights, dashboards, and recommendations to marketing leadership.
- Collaborate closely with content, creative, product marketing, RevOps, and sales teams to ensure alignment across messaging and target audiences.
- Manage relationships with agencies, freelancers, and paid-media vendors to enhance execution and localization when needed.
- Drive paid-media best practices across the broader demand-generation organization.
- Ensure all paid campaigns comply with advertising regulations especially GDPR/EU.
- Stay up to date on digital trends, platform changes, privacy updates, and competitive opportunities.
Requirements
- Bachelor's degree or higher in related field
- 5+ years of experience in paid media or performance marketing, preferably in a B2B SaaS environment.
- Proven success managing large, multi-country budgets and generating measurable pipeline and revenue impact.
- Advanced experience with Google Ads, LinkedIn Campaign Manager, and other paid platforms.
- Strong analytical skills: ability to interpret performance data and turn insights into strategy.
- Experience with multi-touch attribution, conversion tracking, UTM frameworks, and reporting dashboards.
- Strong communication and stakeholder-management skills; ability to present results to leadership.
- Fluent in English; additional European languages are a plus.
- Familiarity with ABM approaches, intent-data platforms, and enterprise targeting strategies.
Benefits
- Medical/Dental/Vision and HRA with minimal employee contribution
- Group term life (up to $250,000 coverage)
- Short-term /Long-term disability - company paid
- 401(k) program with up to 3% employer match at each paycheck
- Up to 12 weeks paid with benefits of Family Medical Leave
- Flexible time off and paid holidays
- Employee Assistance Program
- Collaborative start-up culture
- Opportunity to grow your career with a rapidly growing organization with leadership commitment to promote from within first
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid media strategymulti-channel programscampaign planningCPLCACROASconversion ratesmulti-touch attributionconversion trackingUTM frameworks
Soft skills
analytical skillscommunication skillsstakeholder managementcollaborationleadership
Certifications
Bachelor's degree