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Paired

Direct Response Copywriter – DTC E-Commerce

Paired

Direct response copywriter creating high-converting landing pages for a health and wellness DTC brand. Testing ad angles, CRO improvements, and copy performance across funnels.

Posted 8/22/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in direct response copywriting, particularly for DTC and e-commerce, with a focus on creating high-converting landing pages and conducting CRO experiments. Strong ability to analyze performance data and iterate on copy to drive results.

Highest-signal resume keywords
Direct Response CopywritingLanding Page OptimizationCRO ExperimentationFunnel DevelopmentE-commerce Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
CopywritingConversion Rate OptimizationA/B TestingData AnalysisFunnel Strategy
Soft Skills
Self-StarterResults-DrivenCollaborative
Industry Keywords
DTCE-commerceAffiliate MarketingHealth and WellnessSupplement Marketing

About the role

Key responsibilities & impact
  • Write and build landing pages for new winning ad angles, ensuring full ad-to-page congruency
  • Continuously test and iterate on existing landing pages, including headlines, above-the-fold sections, and CRO improvements
  • Partner with media buyers and the creative team to identify which angles need dedicated pages
  • Research the brand, audience, and offer deeply to write copy that converts
  • Run ongoing CRO experiments and use data to inform copy decisions

Requirements

What you’ll need
  • Proven experience in direct response copywriting for DTC, e-commerce, affiliate, or info product offers
  • A track record with funnels, VSLs, or landing pages tied to real ad spend
  • Comfortable working fast and iterating based on performance data
  • Self-starter energy and driven to get results
  • Experience writing for supplement or health/wellness offers is a plus

Benefits

Comp & perks
  • USD Salary
  • Performance-based bonus
  • Full-time, remote