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Paired

Head of Creative Performance – DTC Beauty & Wellness

Paired

Head of Creative Performance driving paid social growth for a DTC wellness brand. Turning customer insights and ad data into scalable concepts for Meta and TikTok.

Posted 8/22/2026full-timeRemote • 🇿🇦 South AfricaLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing performance-driven creative strategies for paid social channels, particularly Meta and TikTok, while leveraging data analysis to optimize advertising effectiveness. Proficient in crafting compelling messaging and managing creative processes to enhance customer acquisition in e-commerce.

Highest-signal resume keywords
Head Of Creative PerformanceDirect-Response AdvertisingPaid Social CreativesCreative BriefsE-Commerce Funnels

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Creative Strategy DevelopmentAd Copy WritingScript WritingPerformance AnalysisCreative Testing PlansCustomer ResearchMetrics AnalysisConcept DevelopmentMessaging OptimizationVideo Retention Analysis
Soft Skills
Analytical SkillsCommunication SkillsOrganizational Skills
Tools & Technologies
ShopifyCreative Research ToolsAnalytics Tools
Industry Keywords
E-CommerceHealth And Wellness Advertising ComplianceWomen’s HealthBeautyPersonal Care

About the role

Key responsibilities & impact
  • Develop creative strategies for Meta, TikTok, and other paid social channels
  • Research customers, competitors, trends, pain points, and buying motivations
  • Create concepts, hooks, messaging angles, scripts, and storyboards
  • Prepare clear briefs for video editors, designers, and UGC creators
  • Build and manage structured creative testing plans
  • Analyze metrics such as CTR, CPA, CVR, ROAS, and video retention
  • Identify winning ads and develop new iterations to scale performance
  • Collaborate with media buyers and the creative production team
  • Organize creative tests, results, and key learnings
  • Ensure messaging follows brand and advertising guidelines

Requirements

What you’ll need
  • Proven experience as a Head of Creative Performance e-commerce brands
  • Strong knowledge of direct-response advertising and performance creative
  • Experience developing paid social creatives for Meta and TikTok
  • Ability to turn research and performance data into actionable concepts
  • Experience writing hooks, scripts, ad copy, and creative briefs
  • Understanding of UGC, testimonials, problem-solution ads, product demonstrations, and educational formats
  • Knowledge of e-commerce funnels and customer acquisition
  • Strong analytical, communication, and organizational skills
  • Portfolio or examples of ads that generated measurable results
  • Experience in women’s health, wellness, supplements, beauty, or personal care (nice to have)
  • Experience with Shopify and subscription-based brands (nice to have)
  • Familiarity with creative research and analytics tools (nice to have)
  • Understanding of health and wellness advertising compliance (nice to have)

Benefits

Comp & perks
  • Competitive salary (USD)
  • Work From Home
  • Flexible hours