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Creative Strategist – Health & Wellness E-commerce
PairedCreative Strategist developing paid social concepts for a women’s health and wellness DTC e-commerce brand. Turning customer insights and performance data into subscription-growth advertising across Meta and TikTok.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing creative strategies for paid social channels, particularly Meta and TikTok, while leveraging data analysis to optimize ad performance and customer acquisition. Proficient in crafting compelling messaging and creative briefs that align with brand guidelines and resonate with target audiences.
Highest-signal resume keywords
Creative Strategy DevelopmentDirect-Response AdvertisingPaid Social Creative DevelopmentData Analysis and Performance MetricsE-Commerce Funnel Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Brief WritingAd CopywritingScript DevelopmentPerformance Metrics AnalysisCreative Testing PlansCustomer ResearchConcept DevelopmentMessaging Angle CreationVideo Retention AnalysisAd Iteration Development
Soft Skills
Analytical SkillsCommunication SkillsOrganizational Skills
Tools & Technologies
ShopifyCreative Research ToolsAnalytics Tools
Industry Keywords
DTC E-CommerceWomen’s HealthWellnessSupplementsBeautyPersonal CareUGCProblem-Solution AdsEducational FormatsAdvertising Compliance
About the role
Key responsibilities & impact- Develop creative strategies for Meta, TikTok, and other paid social channels
- Research customers, competitors, trends, pain points, and buying motivations
- Create concepts, hooks, messaging angles, scripts, and storyboards
- Prepare briefs for video editors, designers, and UGC creators
- Build and manage structured creative testing plans
- Analyze CTR, CPA, CVR, ROAS, and video retention metrics
- Identify winning ads and develop iterations to scale performance
- Collaborate with media buyers and the creative production team
- Organize creative tests, results, and key learnings
- Ensure messaging follows brand and advertising guidelines
Requirements
What you’ll need- Proven experience as a Creative Strategist for DTC e-commerce brands
- Strong knowledge of direct-response advertising and performance creative
- Experience developing paid social creatives for Meta and TikTok
- Ability to turn research and performance data into actionable concepts
- Experience writing hooks, scripts, ad copy, and creative briefs
- Understanding of UGC, testimonials, problem-solution ads, product demonstrations, and educational formats
- Knowledge of e-commerce funnels and customer acquisition
- Strong analytical, communication, and organizational skills
- Portfolio or examples of ads that generated measurable results
- Experience in women’s health, wellness, supplements, beauty, or personal care preferred
- Experience with Shopify and subscription-based brands preferred
- Familiarity with creative research and analytics tools preferred
- Understanding of health and wellness advertising compliance preferred
Benefits
Comp & perks- Competitive salary (USD)
- Work From Home
- Flexible hours