Part-Time Performance Creative Strategist, Health & Wellness Brand

Paired

Performance Creative Strategist developing direct-response ads for a men’s health and wellness DTC brand. Driving paid acquisition through customer insights, performance analysis, creative testing, and agency coordination.

Posted 8/13/2026part-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing direct-response advertising concepts and copywriting tailored for DTC brands, with a strong focus on performance marketing and creative testing. Proficient in managing multiple creative contributors and agencies while leveraging performance data to drive effective messaging and audience engagement.

Highest-signal resume keywords

Direct-Response CopywritingPaid Social Creative DevelopmentCreative Testing and IterationProject Management SkillsMeta Advertising Ecosystem

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ScriptwritingCreative Strategy DevelopmentPerformance Data AnalysisAudience AwarenessConversion-Focused Messaging

Soft Skills

Organizational SkillsEnergetic Communication StyleIndependent ExecutionCoaching and Mentoring

Tools & Technologies

ClickUpAsanaGoogle SheetsTriple WhaleAppLovin

Industry Keywords

Direct-To-ConsumerPerformance MarketingMen's HealthE-CommerceCreative Assets

About the role

Key responsibilities & impact

Develop approximately 8–12 direct-response advertising concepts each week.
Write scripts, hooks, briefs, headlines, and messaging tailored to specific audiences, platforms, and stages of awareness.
Own the monthly creative direction and ensure every agency, editor, and creator is aligned with the current winning angles.
Build creative strategies for Meta, AppLovin, and additional acquisition channels.
Review performance data to identify winning hooks, messages, formats, personas, and offers.
Analyze incoming footage and creative assets, identifying which pieces should be tested, reworked, combined, or retired.
Turn proven creative into new iterations, mashups, statics, and video variations.
Write clear, actionable briefs and direct freelance editors and agency partners.
Research competitor ads, emerging formats, customer insights, and platform-specific trends.
Lead a weekly creative review covering recent performance, pipeline status, learnings, and upcoming tests.
Coordinate agencies, editors, producers, organic content teams, creators, and brand partners.
Coach creative contributors on direct-response and performance-marketing best practices.
Present creative learnings, recommendations, and production priorities to company leadership.
Maintain an organized source of truth for briefs, creative status, testing results, and performance notes.
Establish a structured testing cadence and reduce the existing backlog of untested creative.
Develop creative for a men’s health and wellness DTC brand focused on restoring essential minerals and driving customer acquisition through science-backed education and emotionally engaging messaging.

Requirements

What you’ll need

4–7 years of experience working with direct-to-consumer brands or performance-marketing agencies.
Proven track record developing paid social creative for DTC or e-commerce brands.
Excellent direct-response copywriting and scriptwriting skills.
Experience translating customer research and performance data into creative concepts.
Strong knowledge of paid social creative across video and static formats.
Understanding of creative testing, iteration, audience awareness, hooks, angles, and conversion-focused messaging.
Experience managing multiple agencies, editors, creators, or production partners simultaneously.
Strong organizational and project-management skills.
Comfortable working with Meta’s advertising ecosystem and performance analytics tools.
Experience using project-management and reporting tools such as ClickUp, Asana, Google Sheets, or similar platforms.
Direct, witty, and energetic communication style suited to a men’s health brand.
Ability to work independently, prioritize quickly, and execute without extensive resources or bureaucracy.
Availability for consistent overlap with Pacific Time working hours.
Nice to have: experience with men’s health, wellness, supplements, or another regulated DTC/CPG category.
Nice to have: experience working inside a high-growth DTC performance brand.
Nice to have: familiarity with Triple Whale, AppLovin, or similar analytics and acquisition platforms.
Nice to have: hands-on video-editing skills, particularly with Adobe tools.
Nice to have: experience creating rough cuts, mashups, or rapid creative prototypes.
Nice to have: familiarity with AI-assisted creative tools such as Persona OS or Manus.

Benefits

Comp & perks

Competitive salary (USD)
Work From Home
Flexible hours