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Creative Strategist, Copywriter
PairedCreative Strategist/Copywriter shaping paid ads, landing pages, and emails for a DTC wellness supplements brand. Turning storytelling, hooks, and performance data into revenue-driving creative.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing creative strategies for paid advertising, with a strong focus on copywriting and storytelling to drive revenue. Proficient in analyzing ad performance and optimizing conversion funnels within the e-commerce and D2C sectors.
Highest-signal resume keywords
E-Commerce ExperienceCreative Strategy DevelopmentCopywriting SkillsAd Performance AnalysisStorytelling Approach
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid AdvertisingConversion Funnel OptimizationCopywritingCreative Brief DevelopmentPerformance Analysis
Soft Skills
CollaborationCreativityCommunication
Industry Keywords
D2CE-CommerceAd Spend ManagementSupplementsElectrolytes
About the role
Key responsibilities & impact- Develop creative strategy for paid ads, including briefs, concepts, and learnings
- Write copy for landing pages and emails
- Build and understand full conversion funnels
- Analyze ad account performance and iterate on what is working
- Work with creative, paid media, and Creative Director stakeholders
- Turn products into stories, stories into hooks, and hooks into revenue
- Create thumb-stopping creative that sells
Requirements
What you’ll need- E-commerce / D2C background (mandatory)
- Experience with $100K–$500K/month ad spend range
- Copywriting roots with growth into creative strategy
- Prior work with American companies/brands
- Storytelling-first approach rather than flat direct response
- Familiarity with supplements/electrolytes niche is a bonus
Benefits
Comp & perks- Remote work freedom + flexible hours
- Competitive salary USD 8K/month flat rate
- Support for education (books, courses, training)
- Real career growth in a fast-scaling agency
- A high-performance team culture — no fluff, just results