Creative Strategist, Paid Social

Paired

Creative Strategist leading creative direction and strategy for TikTok and Meta campaigns. Working with a high-performance team in a global staffing agency environment.

Posted 7/27/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead creative strategy across Meta & TikTok campaigns
Turn product insights into winning hooks, angles & ad scripts
Work closely with editors & designers to bring ideas to life
Analyze performance data to inform next-gen creatives
Spot trends early & translate them into scroll-stopping ideas
Own the creative feedback loop across accounts
Manage and mentor a lean team of editors and creators
Ensure all creatives align with brand, performance & platform requirements
Keep clients looped in without drowning them in noise

Requirements

What you’ll need

You’ve worked in a creative strategy role at a performance agency or eCom brand
You understand UGC, social-first content, and how to drive conversions with creative
You’re fluent in Meta & TikTok ad mechanics — and why they differ
You think in hooks, first seconds, and messaging frameworks
You can break down results & back your ideas with data
You’ve led content production teams and thrive on collaboration
You know your way around Premiere Pro (or can speak editor language fluently)
You’ve got copy chops — even if you’re not a full-time writer
You can confidently manage timelines, feedback loops, and team workflows

Benefits

Comp & perks

A high-performance team culture — no fluff, just results
Remote work freedom + flexible hours
Competitive salary + bonus potential tied to performance
Support for education (books, courses, training)
A seat on a winning team where your creative strategy directly impacts the scoreboard
Real career growth in a fast-scaling agency