AI Performance Creative Strategist

Paired

AI Creative Strategist for a rapidly growing Google Ads agency specializing in performance marketing. Managing AI-powered video advertising from concept to production, focusing on YouTube creatives.

Posted 7/10/2026full-timeRemote • 🇦🇪 United Arab EmiratesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating performance-driven ecommerce advertising creatives, particularly for YouTube, utilizing AI creative tools to produce high-quality video ads. Strong ability to analyze campaign performance data and optimize creatives for conversion and performance.

Highest-signal resume keywords

AI Creative Tools ExperiencePerformance-Driven Ecommerce AdvertisingVideo Sales Letter ProductionDirect Response Marketing PrinciplesDTC Ecommerce Brand Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchCreative Concept DevelopmentMessaging FrameworksScript WritingCampaign Performance AnalysisCreative Testing Pipeline ManagementData InterpretationVideo ProductionPerformance Marketing Assets

Soft Skills

Self-DrivenHighly AdaptablePassionate About Experimentation

Tools & Technologies

ClaudeManusHiggsfieldFal.aiAtria

Industry Keywords

Ecommerce AdvertisingDirect Response MarketingCustomer AvatarsCreative AnglesEmerging AI Technologies

About the role

Key responsibilities & impact

Research markets, competitors, and customer personas to identify compelling advertising angles.
Develop creative concepts, messaging frameworks, and scripts for AI-generated video advertisements.
Produce end-to-end AI-powered ad creatives, including Video Sales Letters (VSLs), AI avatars, claymation, UGC-style ads, and other emerging creative formats.
Utilize AI creative tools to generate, edit, and deliver high-quality performance-focused video ads.
Analyze campaign performance data and continuously optimize creatives based on testing results.
Build and manage a high-volume creative testing pipeline focused on conversion and performance.
Collaborate closely with media buyers, landing page specialists, and content teams to ensure creative consistency across campaigns.
Stay ahead of emerging AI creative technologies, trends, and advertising formats.

Requirements

What you’ll need

Proven experience creating performance-driven ecommerce advertising creatives, particularly for YouTube.
Strong understanding of direct response marketing principles, including customer avatars, positioning, hooks, offers, and creative angles.
Hands-on experience using AI creative tools such as Claude, Manus, Higgsfield, fal.ai, Atria, or similar AI platforms.
Experience producing AI-generated VSLs, AI avatars, UGC-style creatives, or comparable performance marketing assets.
Ability to independently own the entire creative process from market research to final production.
Comfortable interpreting campaign performance metrics and using data to improve creative performance.
Experience working with DTC ecommerce brands is highly preferred.
Self-driven, highly adaptable, and passionate about experimenting with new AI technologies.

Benefits

Comp & perks

Competitive salary based on experience.
Fully remote position with flexible working hours.
Paid time off.
Opportunity to work alongside a senior international team.
Team retreats and workations.
Exposure to leading AI creative workflows and large-scale performance marketing campaigns.