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About the role
Key responsibilities & impact- Own static and lifestyle ad creative across **Google Display Network (GDN), Demand Gen,** and **Performance Max (PMax)** end-to-end
- Research the market, define target avatars/personas, and identify creative angles
- Concept, design, generate, and ship ad creative independently
- Build **direct response static ads** designed to convert cold, top-of-funnel traffic, not just visually clean creative
- Pair static ads with advertorials as part of the funnel
- Build **lifestyle imagery** tailored for PMax and Demand Gen placements
- Produce creative at volume across the full Google static format set (1:1, 4:5, 9:16, 1.91:1, and native display sizes)
- Read and interpret performance data to identify what's converting
- Continuously test, volume, and variation and iterate based on results
Requirements
What you’ll need- Proven experience designing **static ecommerce ads** for Google (GDN, Demand Gen, PMax)
- Strong knowledge of the **Google static format set** (1:1, 4:5, 9:16, 1.91:1, native display sizes)
- Hands-on experience with **AI creative tools** such as fal.ai, Higgsfield, Manus, and Claude
- Strong grasp of **direct response design principles** — creative built to convert, not just look good
- Ability to read and act on **performance data**
- A testing mindset: comfortable producing high volume and variation, and iterating based on what wins
- Portfolio required, showcasing static ad design (ideally direct response / performance-focused work)
Benefits
Comp & perks- Fully remote, flexible hours. Full ownership role, no briefs handed to you, no handing layouts off. Work is live on real ad spend within days. Creative tested at volume.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Static Ad DesignPerformance Data AnalysisDirect Response DesignCreative Concept DevelopmentAd Creative Production
Soft Skills
Testing MindsetIterative Improvement
