Head of Content – Personal Brand, Short-Form

Paired

Head of Content transforming business activities into engaging content for personal branding. Leading strategy across social platforms for a Dubai-based marketing firm.

Posted 6/29/2026full-timeRemote • 🇲🇽 MexicoLeadWebsite

About the role

Key responsibilities & impact

Own the content calendar across Instagram, TikTok, and YouTube Shorts
Develop weekly and monthly content plans aligned with key business moments
Build thematic pillars, narrative arcs, and recurring formats that create recognizable brand consistency
Identify trends early and capitalize on them before they peak
Build and manage a testing framework to continuously improve hooks, formats, and messaging
Plan and brief daily Stories, Reels, and short-form content
Write all captions, hooks, and on-screen text with a strong, authentic editorial voice
Analyze raw footage or voice notes and instantly identify the right angle, structure, and hook
Coordinate video editors, videographers, and thumbnail designers to ensure quality execution
Maintain consistent daily and weekly content output with minimal founder involvement
Produce hooks, taglines, and titles that stop the scroll — and keep people watching to the end
Develop clipping and repurposing strategies to maximize the value of long-form content
Transform business situations — operations, supplier visits, meetings, travel — into engaging content
Build and maintain a consistent personal brand narrative across all platforms
Stay ahead of algorithm changes and adapt content strategy accordingly
Analyze analytics data to understand what retains, engages, and converts
Identify and scale winning formats and angles
Regularly test new formats, hooks, narrative structures, and content types
Share performance insights with the founder and translate them into concrete strategic adjustments
Progressively build and coordinate a full creative team: editors, videographers, assistants, designers
Brief, manage, and validate the work of creative team members to ensure quality and brand consistency
Set up systems and processes that allow production to scale without loss of quality

Requirements

What you’ll need

Must be open to working Dubai hours (ideally based in Europe or North Africa)
Native or equivalent level of English & French — all content and communication is conducted in French
Deep, authentic mastery of the Instagram, TikTok, and YouTube Shorts ecosystems
Strong understanding of hooks, retention, virality, and the psychology of short-form content
Ability to consistently generate high volumes of quality creative ideas
Strong copywriting skills: captions, hooks, titles, and storytelling
Comfortable in a fast-paced, test-and-learn environment with high autonomy
Proactive, organized, and results-oriented — brings ideas without being asked
Creative instinct — the ability to see an angle where others only see raw material
Storytelling talent — transforms business reality into narratives people want to follow
Organized execution — builds systems, meets deadlines, and maintains production consistently
Platform nativity — lives and breathes internet culture, understands how attention works
Strategic thinking — doesn't just create content; builds a brand over the long term
True sense of ownership — acts as if the brand were their own
Experience working with personal brands, entrepreneurs, or content creators (valued, not required)
Knowledge of AI tools for content ideation and production (valued, not required)
Background in direct-response copywriting or brand storytelling (valued, not required)
Comfortable with occasional travel to Dubai for on-site shoots and collaborations (valued, not required)
Experience in a high-growth environment (startup, scale-up, agency) (valued, not required)

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Paired Website LinkedIn All Job Openings 1 - 10 employees 🤝 B2B 🎯 Recruiter 👥 HR Tech B2B
Recruitment
HR Tech Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients. Head of Content – Personal Brand, Short-Form Job not on LinkedIn 🔥 1 hour ago 🇲🇽 Mexico – Remote ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) 🗣️🇫🇷 French Required Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own the content calendar across Instagram, TikTok, and YouTube Shorts
Develop weekly and monthly content plans aligned with key business moments
Build thematic pillars, narrative arcs, and recurring formats that create recognizable brand consistency
Identify trends early and capitalize on them before they peak
Build and manage a testing framework to continuously improve hooks, formats, and messaging
Plan and brief daily Stories, Reels, and short-form content
Write all captions, hooks, and on-screen text with a strong, authentic editorial voice
Analyze raw footage or voice notes and instantly identify the right angle, structure, and hook
Coordinate video editors, videographers, and thumbnail designers to ensure quality execution
Maintain consistent daily and weekly content output with minimal founder involvement
Produce hooks, taglines, and titles that stop the scroll — and keep people watching to the end
Develop clipping and repurposing strategies to maximize the value of long-form content
Transform business situations — operations, supplier visits, meetings, travel — into engaging content
Build and maintain a consistent personal brand narrative across all platforms
Stay ahead of algorithm changes and adapt content strategy accordingly
Analyze analytics data to understand what retains, engages, and converts
Identify and scale winning formats and angles
Regularly test new formats, hooks, narrative structures, and content types
Share performance insights with the founder and translate them into concrete strategic adjustments
Progressively build and coordinate a full creative team: editors, videographers, assistants, designers
Brief, manage, and validate the work of creative team members to ensure quality and brand consistency
Set up systems and processes that allow production to scale without loss of quality 🎯 Requirements
Must be open to working Dubai hours (ideally based in Europe or North Africa)
Native or equivalent level of English & French — all content and communication is conducted in French
Deep, authentic mastery of the Instagram, TikTok, and YouTube Shorts ecosystems
Strong understanding of hooks, retention, virality, and the psychology of short-form content
Ability to consistently generate high volumes of quality creative ideas
Strong copywriting skills: captions, hooks, titles, and storytelling
Comfortable in a fast-paced, test-and-learn environment with high autonomy
Proactive, organized, and results-oriented — brings ideas without being asked
Creative instinct — the ability to see an angle where others only see raw material
Storytelling talent — transforms business reality into narratives people want to follow
Organized execution — builds systems, meets deadlines, and maintains production consistently
Platform nativity — lives and breathes internet culture, understands how attention works
Strategic thinking — doesn't just create content; builds a brand over the long term
True sense of ownership — acts as if the brand were their own
Experience working with personal brands, entrepreneurs, or content creators (valued, not required)
Knowledge of AI tools for content ideation and production (valued, not required)
Background in direct-response copywriting or brand storytelling (valued, not required)
Comfortable with occasional travel to Dubai for on-site shoots and collaborations (valued, not required)
Experience in a high-growth environment (startup, scale-up, agency) (valued, not required) Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Head of Marketing – Growth 🕒 May 5 Workana 51 - 200 👥 HR Tech 🏪 Marketplace 🎯 Recruiter Website LinkedIn All Job Openings Growth Marketing Manager owning marketing performance and revenue for LATAM eCommerce stores. Leading acquisition and retention campaigns across various digital platforms. 🇲🇽 Mexico – Remote 💰 Series C on 2024-02 ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) View More Chief Marketing Officer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

Content PlanningVideo Editing CoordinationAnalytics Data AnalysisHook and Caption WritingContent Clipping and Repurposing

Soft Skills

ProactiveOrganizedResults-OrientedCreative InstinctAbility to Work Autonomously