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Paired

Creative Strategist, DTC Ecommerce

Paired

Creative Strategist focusing on high-converting DTC ecommerce ad concepts. Collaborating closely with design and media teams to optimize ad performance.

Posted 6/26/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Generate multiple creative angles and concepts weekly based on performance data, customer insights, and market trends
  • Write scripts for various ad formats including UGC, VSLs, static ads, and short-form video content
  • Review campaign performance feedback from the media buyer and use data to inform next creative iterations
  • Provide clear direction and feedback to the design/video team to ensure effective execution
  • Monitor competitor ads, viral trends, and platform best practices across Meta and Instagram
  • Work in weekly cycles with the media buyer and creative team to test, learn, and scale winning concepts

Requirements

What you’ll need
  • Proven track record developing creative for DTC ecommerce brands in performance marketing environments
  • Strong ability to craft hooks, angles, and messaging that convert, backed by understanding of consumer psychology
  • Comfortable interpreting ad performance metrics and feedback to guide creative decisions
  • Experience conceptualizing and scripting multiple ad formats (UGC, VSLs, static, video ads)
  • We require a portfolio
  • Ability to produce high-quality concepts quickly and iterate based on data
  • Clear, proactive communicator who thrives in collaborative feedback loops

Benefits

Comp & perks
  • USD Salary.
  • Ability to work remotely.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
script writingad format conceptualizationperformance marketingdata interpretationconsumer psychologycreative iterationUGCVSLstatic adsvideo ads
Soft Skills
clear communicationcollaborationproactive feedbackcreativityadaptabilitytime managementproblem-solvingteam directioncustomer insight analysiscompetitive analysis