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Paired

Creative Strategist, DTC Ecommerce

Paired

Creative Strategist focusing on high-converting DTC ecommerce ad concepts. Collaborating closely with design and media teams to optimize ad performance.

Posted 6/26/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
script writingad format conceptualizationperformance marketingdata interpretationconsumer psychologycreative iterationUGCVSLstatic adsvideo ads
Soft Skills
clear communicationcollaborationproactive feedbackcreativityadaptabilitytime managementproblem-solvingteam directioncustomer insight analysiscompetitive analysis
Tools & Technologies
MetaInstagramad performance metricsdesign softwarevideo editing softwareanalytics toolsproject management toolscontent management systemssocial media platformscreative collaboration tools
Industry Keywords
DTC ecommerceperformance marketingcreative conceptsmarket trendscampaign performanceviral trendsfeedback loopscustomer insightsad performancecreative execution

About the role

Key responsibilities & impact
  • Generate multiple creative angles and concepts weekly based on performance data, customer insights, and market trends
  • Write scripts for various ad formats including UGC, VSLs, static ads, and short-form video content
  • Review campaign performance feedback from the media buyer and use data to inform next creative iterations
  • Provide clear direction and feedback to the design/video team to ensure effective execution
  • Monitor competitor ads, viral trends, and platform best practices across Meta and Instagram
  • Work in weekly cycles with the media buyer and creative team to test, learn, and scale winning concepts

Requirements

What you’ll need
  • Proven track record developing creative for DTC ecommerce brands in performance marketing environments
  • Strong ability to craft hooks, angles, and messaging that convert, backed by understanding of consumer psychology
  • Comfortable interpreting ad performance metrics and feedback to guide creative decisions
  • Experience conceptualizing and scripting multiple ad formats (UGC, VSLs, static, video ads)
  • We require a portfolio
  • Ability to produce high-quality concepts quickly and iterate based on data
  • Clear, proactive communicator who thrives in collaborative feedback loops

Benefits

Comp & perks
  • USD Salary.
  • Ability to work remotely.