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Paired

Copywriter, Email, SMS, Web – eCommerce, DTC

Paired

Copywriter creating email, SMS, and web content for high-growth CPG brands. Focused on retention marketing and conversion-driven tasks across digital platforms.

Posted 6/22/2026contractRemote • 🇨🇴 ColombiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Write high-converting email campaigns and automated flows in Klaviyo
  • Create engaging SMS campaigns and customer journeys
  • Develop retention-focused messaging that increases customer lifetime value
  • Collaborate with strategists and marketers to optimize campaign performance
  • Continuously test and iterate copy based on performance data
  • Write landing page copy that drives conversions
  • Create compelling product page copy for eCommerce brands
  • Support website copy projects and optimization initiatives
  • Collaborate with designers and CRO specialists to improve customer experience

Requirements

What you’ll need
  • Strong portfolio showcasing Email, SMS, and web copy
  • Experience writing for eCommerce and DTC (Direct-to-Consumer) brands
  • Proven ability to write conversion-focused copy
  • Strong understanding of customer psychology, retention marketing, and customer lifecycle marketing
  • Ability to adapt to multiple brand voices and audiences
  • Fast iteration mindset and ability to work from feedback and performance data
  • AI-native workflow and comfort using AI tools to accelerate research, ideation, and content production while maintaining high-quality output
  • Nice to Have
  • Experience with Klaviyo email marketing
  • Familiarity with Shopify brands and eCommerce ecosystems
  • Understanding of CRO principles
  • Experience collaborating with retention and performance marketing teams

Benefits

Comp & perks
  • Competitive salary.
  • Work with **fast-scaling, premium brands**
  • **Fully remote role** with a dynamic, growth-driven team
  • Clear opportunities for **career growth and advancement**

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingSMS marketingcopywritingconversion optimizationretention marketingcustomer lifecycle marketingA/B testinglanding page copywritingproduct page copywritingeCommerce writing
Soft Skills
collaborationadaptabilityfast iterationfeedback responsivenesscustomer psychology understanding