Retention Strategist

Paired

Retention Strategist leading retention initiatives for subscription-based e-commerce brands. Building lifecycle marketing strategies and improving customer lifetime value for clients.

Posted 6/17/2026full-timeRemote • 🇷🇸 SerbiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Serve as the primary strategic advisor and point of contact for retention marketing clients.
Develop and execute retention strategies focused on increasing customer lifetime value (LTV), improving retention, and reducing churn.
Build and optimize customer lifecycle programs, including email and SMS automations, segmentation strategies, and retention flows.
Own campaign planning and retention calendars across multiple client accounts.
Conduct cohort analyses to identify customer behavior trends, retention opportunities, and growth insights.
Analyze performance data and provide actionable recommendations to improve retention outcomes.
Collaborate closely with Klaviyo Specialists, designers, and copywriters to execute retention initiatives.
Lead retention-focused projects and ensure timely, high-quality delivery across client accounts.
Stay current on industry trends, subscription commerce best practices, and retention marketing innovations.
Build strong client relationships and contribute to long-term client satisfaction and retention.

Requirements

What you’ll need

4+ years of experience in retention marketing, lifecycle marketing, CRM, or customer retention roles.
Strong expertise in Klaviyo, including flows, automations, segmentation, reporting, and lifecycle strategy.
Proven experience conducting cohort analysis and using customer data to drive retention decisions.
Experience working with e-commerce, DTC, or subscription-based brands.
Strong analytical and problem-solving skills with the ability to translate data into strategic recommendations.
Excellent client-facing communication and stakeholder management abilities.
Experience managing multiple accounts or projects simultaneously in a fast-paced environment.
Familiarity with subscription platforms such as ReCharge, Skio, or similar tools is a plus.
Strong understanding of customer lifecycle marketing and subscription commerce models.
Comfortable leveraging AI tools such as Claude, ChatGPT, or similar platforms to improve efficiency and workflow.

Benefits

Comp & perks

Full remote flexibility
Competitive salary
Opportunity to work with high-growth subscription CPG brands.
Collaborative international team with strong retention marketing expertise.
Exposure to advanced lifecycle marketing, subscription commerce, and e-commerce growth strategies.
Long-term growth opportunities within a rapidly expanding agency.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

retention marketinglifecycle marketingCRMcohort analysiscustomer data analysisemail automationsSMS automationssegmentation strategiesKlaviyosubscription commerce

Soft Skills

analytical skillsproblem-solving skillsclient-facing communicationstakeholder managementrelationship buildingproject managementstrategic recommendationscollaborationtime managementadaptability