Landing Page Expert – AI-Powered Direct Response

Paired

Landing Page Expert leading strategy and optimization for performance marketing agency's campaigns. Creating and optimizing high-converting landing pages using advanced AI tools.

Posted 6/9/2026full-timeRemote • 🇵🇱 PolandMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the end-to-end landing page production process, from strategy and planning to deployment and optimization.
Develop high-converting comparison pages, advertorials, listicles, and product landing pages for paid acquisition campaigns.
Define customer awareness levels, messaging angles, hooks, and conversion strategies for different audience segments.
Use AI tools such as Manus, Claude, and proprietary systems to generate, refine, and scale landing page production.
Collaborate closely with media buyers to align landing page strategy with campaign objectives and traffic sources.
Create and test multiple landing page variants across different brands and product categories.
Analyze landing page performance data and identify opportunities to improve conversion rates.
Conduct competitor, customer, and market research to uncover winning messaging, objections, and emotional triggers.
Develop and maintain swipe files, copy frameworks, and landing page best practices.
Perform quality assurance reviews to ensure accuracy, persuasion, user experience, and mobile responsiveness.
Build and document SOPs for landing page creation, optimization, and AI-assisted workflows.
Stay current with direct-response marketing trends, conversion rate optimization techniques, and emerging AI tools.

Requirements

What you’ll need

Proven experience creating landing pages for e-commerce, direct-response, performance marketing, or DTC brands.
Hands-on experience using AI tools such as Manus, Claude, ChatGPT, or similar platforms as part of a content or landing page production workflow.
Strong understanding of comparison pages and their role within Google Ads and high-intent search traffic campaigns.
Demonstrated experience creating advertorials, listicles, product pages, or other direct-response marketing assets.
Deep knowledge of conversion-focused copywriting principles, customer awareness levels, persuasion frameworks, and buyer psychology.
Experience conducting customer research, competitor analysis, and messaging development.
Strong understanding of conversion rate optimization (CRO) and landing page performance metrics.
Ability to manage multiple projects simultaneously in a fast-paced remote environment.
Highly proactive, self-directed, and comfortable taking ownership of strategy and execution.
Excellent written English communication skills.
**Preferred Qualifications**
Experience with Google Ads, paid acquisition funnels, or media buying environments.
Background in affiliate marketing, performance marketing agencies, or DTC e-commerce brands.
Experience with Shopify, Replo, Instapage, Unbounce, Webflow, or similar landing page platforms.
Familiarity with A/B testing methodologies and experimentation frameworks.
Knowledge of direct-response marketing resources such as Breakthrough Advertising, Great Leads, Cashvertising, or $100M Offers.
Experience writing native advertising content for platforms such as Taboola or Outbrain.

Benefits

Comp & perks

Competitive USD salary based on experience and expertise.
Fully remote work environment.
Flexible schedule with overlap across Dubai and European business hours.
Direct collaboration with experienced media buyers and performance marketers.
Access to industry-leading AI tools and technologies.
Annual company retreat and team-building events.
Wellness allowance and paid time off.
Long-term growth opportunities within a rapidly scaling global organization.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

landing page productionconversion rate optimizationcopywriting principlescustomer researchcompetitor analysisA/B testing methodologiesperformance marketingdirect-response marketingadvertorialslisticles

Soft Skills

project managementself-directedproactivecommunication skillsstrategic thinkingcollaborationanalytical thinkingtime managementadaptabilityownership