Design Lead – DTC Agency

Paired

Design Lead for e-commerce agency specializing in subscription CPG brands. Overseeing design quality and managing digital designers focused on Shopify and email/SMS design.

Posted 6/9/2026full-timeRemote • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Serve as the creative point of contact for clients - fielding design questions, presenting creative direction, and ensuring client satisfaction with design work
Oversee design quality across all conversion and retention pods
Manage and mentor digital designers on your team
Ensure consistency, brand alignment, and CRO best practices across all design work
Design Shopify UI/UX - landing pages, PDPs, collection pages, carts, checkout experiences
Design email and SMS creative for retention campaigns and flows
Collaborate with Senior PMs, Retention Strategists, and Tech Leads to deliver client work
Establish and maintain design standards, templates, and processes
Review and provide feedback on all design work before it ships
Stay current on e-commerce design trends and CRO best practices

Requirements

What you’ll need

Proven experience leading or managing designers
Strong portfolio showing both web/UI design and email design
Deep expertise in Figma
Expertise in CRO best practices - you design for conversion, not just aesthetics
Understanding of e-commerce UX, especially for Shopify
Familiarity with Shopify and Klaviyo as platforms - you understand their capabilities and constraints
Familiarity with low-code/no-code page builder tools like Replo, Instant, Framer, and Webflow
Baseline understanding of front-end development - you know how to design for developers and follow best practices that make implementation smooth
Comfortable being client-facing for creative conversations
Ability to give clear, constructive feedback that elevates others' work
Ability to balance hands-on design work with leadership responsibilities
Genuine passion for CPG brands and the subscription commerce space
AI-native mindset - you use tools like Claude to enhance your work, not replace your thinking

Benefits

Comp & perks

Remote position
You'll manage digital designers who float between conversion and retention pods
You report to the CEO (future: Creative Director)
We use Slack for communication, Linear for project management, and Figma for design
Fast-paced environment working with multiple subscription CPG clients

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

UI designUX designemail designCRO best practicesFigmafront-end developmentlow-code toolsno-code toolsShopify designe-commerce UX

Soft Skills

client-facing communicationleadershipmentoringconstructive feedbackdesign quality oversightcollaborationcreative directionpassion for CPG brandsbalancing responsibilitiesstaying current on design trends