Head of Marketing – Growth

Paired

Head of marketing for a global seafood brand focusing on brand growth and marketing initiatives. Leading social media strategy and creative marketing efforts to reshape perceptions of Indonesian shrimp products.

Posted 5/18/2026full-time🇮🇩 IndonesiaLeadWebsite

About the role

Key responsibilities & impact

Build and execute overall marketing and brand growth strategy focused on reshaping the perception of Indonesian shrimp products in the global market.
Lead the company’s social media strategy across Instagram and LinkedIn with a strong emphasis on storytelling, authority-building, and audience engagement.
Develop bold, creative, and experimental marketing initiatives designed to increase brand awareness and industry credibility.
Create and test new content formats, campaign ideas, and growth strategies with a high level of ownership and adaptability.
Manage and mentor an internal creative team consisting of videographers, editors, and a content planner.
Work closely with leadership to define brand messaging, positioning, and go-to-market communication strategies.
Translate complex operational and seafood manufacturing processes into compelling and educational content for international audiences.
Analyze social media, audience, and campaign performance data to continuously improve growth and engagement metrics.
Identify strategic opportunities for partnerships, industry visibility, employer branding, and thought leadership.
Operate with a startup mentality — moving quickly, solving problems independently, and iterating aggressively when strategies do not work.
Willingness to travel across Southeast Asia for farm visits, content production, market initiatives, and regional business collaboration.

Requirements

What you’ll need

10+ years of experience in marketing, brand growth, social media leadership, or growth-focused roles.
Proven experience building brands, communities, or marketing functions from scratch, ideally within startups, challenger brands, DTC businesses, or fast-growth companies.
Strong understanding of content-driven marketing, organic growth strategy, and audience psychology.
Experience leading creative teams and overseeing content production workflows.
Comfortable operating in fast-changing and ambiguous environments with minimal structure.
Demonstrated ability to generate ideas independently and execute them end-to-end.
Excellent English communication skills, both written and verbal.
Strong strategic thinking combined with hands-on execution ability.

Benefits

Comp & perks

Competitive salary package based on experience and strategic capability.
Opportunity to build and shape the marketing function of a globally operating company.
Direct exposure to international markets and leadership stakeholders.
High-autonomy role with substantial room for creativity, experimentation, and impact.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategybrand growthsocial media strategycontent-driven marketingaudience engagementcampaign performance analysiscontent production workflowscreative team leadershipgrowth strategystorytelling

Soft Skills

strategic thinkingproblem-solvingindependent executionadaptabilitymentoringcommunicationcreativityownershipcollaborationflexibility