Head of Performance Marketing

Paired

Head of Performance Marketing overseeing growth initiatives for a leading couples app, driving efficiency in paid acquisition and influencer strategies.

Posted 4/20/2026full-timeRemote • 🇬🇧 United KingdomLead💰 £100,000 - £110,000 per yearWebsite

About the role

Key responsibilities & impact

Own and execute Paired’s performance marketing strategy across paid acquisition, influencers, and creative testing, setting clear direction and being accountable for revenue impact and marketing efficiency
Lead, build, and develop a high-performing performance marketing function (currently ~3 people), including hiring, onboarding, regular 1:1s, and performance management
Identify, test, and scale new channels and growth opportunities through structured experimentation and clear learning agendas
Partner closely with brand, product, data, growth, and eCommerce teams to ensure performance activity is aligned with brand positioning and drives demand across both digital and physical products
Manage performance marketing budgets and external agencies or partners to deliver against targets
Establish clear goals, metrics, and reporting across all paid, influencer, and creative testing initiatives
Act as a senior marketing voice within the leadership team, contributing to company-wide growth strategy and decision-making

Requirements

What you’ll need

Significant experience leading performance marketing for high-growth mobile application businesses
Deep expertise in paid acquisition, creative testing, and influencer marketing, with strong understanding of attribution, experimentation, and efficient scaling
Proven track record of delivering growth against ambitious targets while managing substantial budgets
Strong analytical and strategic mindset, with the ability to use data to prioritise and make decisions in ambiguous environments
Experience using performance channels to support long-term brand building
Strong cross-functional leadership and communication skills, with the ability to influence at executive level
Passion for Paired’s mission to improve the quality of couple relationships
Experience leading, coaching and developing high-performing performance teams
This is a remote role open to candidates based in the UK and EU. Applicants must have the legal right to work in their country of residence (no visa sponsorship available).

Benefits

Comp & perks

Yearly salary of £100-110K (UK) with location-based adjustments for other EU countries.
Significant stock options
25 days annual leave (+public holidays)
Fully remote with access to our London office or a subsidised co-working space
Yearly learning budget of £1,000 / €1,150
Three annual in-person events across Europe: two focused coworking weeks and one team-building retreat
3 months paid maternity and 1 month paid paternity leave (same-sex and adoptive parents included)
Comprehensive health insurance
Opportunity to help millions of people with their relationships

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingpaid acquisitioncreative testinginfluencer marketingattributionexperimentationbudget managementdata analysisstrategic planninggrowth strategy

Soft Skills

leadershipcommunicationanalytical mindsetstrategic mindsetinfluencingcoachingteam developmentaccountabilitycollaborationdecision-making