Head of Performance Marketing
Paired
full-time
Posted on:
Location Type: Remote
Location: United Kingdom
Visit company websiteExplore more
Salary
💰 £100,000 - £110,000 per year
Job Level
About the role
- Own and execute Paired’s performance marketing strategy across paid acquisition, influencers, and creative testing, setting clear direction and being accountable for revenue impact and marketing efficiency
- Lead, build, and develop a high-performing performance marketing function (currently ~3 people), including hiring, onboarding, regular 1:1s, and performance management
- Identify, test, and scale new channels and growth opportunities through structured experimentation and clear learning agendas
- Partner closely with brand, product, data, growth, and eCommerce teams to ensure performance activity is aligned with brand positioning and drives demand across both digital and physical products
- Manage performance marketing budgets and external agencies or partners to deliver against targets
- Establish clear goals, metrics, and reporting across all paid, influencer, and creative testing initiatives
- Act as a senior marketing voice within the leadership team, contributing to company-wide growth strategy and decision-making
Requirements
- Significant experience leading performance marketing for high-growth mobile application businesses
- Deep expertise in paid acquisition, creative testing, and influencer marketing, with strong understanding of attribution, experimentation, and efficient scaling
- Proven track record of delivering growth against ambitious targets while managing substantial budgets
- Strong analytical and strategic mindset, with the ability to use data to prioritise and make decisions in ambiguous environments
- Experience using performance channels to support long-term brand building
- Strong cross-functional leadership and communication skills, with the ability to influence at executive level
- Passion for Paired’s mission to improve the quality of couple relationships
- Experience leading, coaching and developing high-performing performance teams
- This is a remote role open to candidates based in the UK and EU. Applicants must have the legal right to work in their country of residence (no visa sponsorship available).
Benefits
- Yearly salary of £100-110K (UK) with location-based adjustments for other EU countries.
- Significant stock options
- 25 days annual leave (+public holidays)
- Fully remote with access to our London office or a subsidised co-working space
- Yearly learning budget of £1,000 / €1,150
- Three annual in-person events across Europe: two focused coworking weeks and one team-building retreat
- 3 months paid maternity and 1 month paid paternity leave (same-sex and adoptive parents included)
- Comprehensive health insurance
- Opportunity to help millions of people with their relationships
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingpaid acquisitioncreative testinginfluencer marketingattributionexperimentationbudget managementdata analysisstrategic planninggrowth strategy
Soft Skills
leadershipcommunicationanalytical mindsetstrategic mindsetinfluencingcoachingteam developmentaccountabilitycollaborationdecision-making