Retention Marketing Manager
Paired
full-time
Posted on:
Location Type: Remote
Location: Portugal
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Tech Stack
About the role
- Develop campaign briefs and concepts that ladder up to brand storytelling, product moments, new flavor launches, and promotional strategy.
- Build narratives that connect customer insights, seasonality, and business priorities into compelling cross-channel retention campaigns.
- Collaborate with Creative to guide messaging, tone, and visual direction for email and SMS.
- Code, build, QA, and launch email/SMS campaigns with high accuracy and a strong eye for detail.
- Maintain and optimize automated flows (welcome, post-purchase, churn-prevention, win-back, subscription, etc.).
- Maintain list health best practices, deliverability, and subscriber file growth.
- Build and maintain advanced segmentation and cohorts based on behavior, lifecycle stage, cancellation reasons, engagement level, and purchase patterns.
- Design, run, and analyze A/B and multivariate tests — messaging, timing, incentives, creative, discounting, and segmentation — and turn learnings into clear recommendations.
- Partner with Product/Data to integrate new behavioral triggers and personalization points.
- Own retention reporting across email, SMS, and lifecycle flows — including conversion, repeat purchase rate, churn, unsubscribe rate, active subscriber base, and LTV impact.
- Track list growth and list health, reporting on trends, drivers, and opportunities.
- Track A/B test results and communicate results and recommendations.
- Identify and implement optimizations to subscription save/skip logic, win-back strategies, cancellation reasons, and triggered communications.
- Use customer feedback and behavioral data to improve the experience for new, active, and at-risk users.
- Collaborate cross-functionally to ensure retention strategies support product launches, channel priorities, and brand moments.
Requirements
- 3–7 years of CRM/Retention experience at a high-growth DTC brand (CPG, wellness, beverage, or lifestyle preferred).
- Strong experience crafting campaign briefs and translating brand direction into CRM storytelling.
- Deep understanding of lifecycle marketing, segmentation, and customer journeys from onboarding through churn.
- Hands-on experience with Klaviyo, Attentive, Postscript, Figma, Clickup, Junip, Rise.ai, Bazaarvoice (including campaign coding/building).
- Proficiency pulling analytics from Shopify, Google Analytics, Tableau, or other BI tools.
- Comfort building and analyzing A/B tests.
- Ability to balance creativity and data — turning insights into concepts, experiments, and program improvements.
- Strong communication and project management skills; comfortable working with Creative and Data partners.
- Experience with subscription programs (Skio/Recharge) and subscription-specific retention strategies.
- Knowledge of loyalty programs, triggered lifecycle flows, personalization, and best practices for scaling retention programs.
- Thrives in a fast-paced environment and enjoys testing, learning, and optimizing continuously.
- Excellent communication and cross-functional collaboration skills; able to partner with Creative, Product, Data, and Ops with clarity and a solution-oriented mindset.
- Positive, proactive attitude with a willingness to jump in, problem-solve, and support teammates.
- Strong ownership mentality — reliable, accountable, and able to manage multiple projects with calm and confidence in a fast-moving environment.
Benefits
- Full-time
- Competitive Salary in USD
- Work From Anywhere
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRMretention marketinglifecycle marketingsegmentationA/B testingcampaign codinganalyticsdata analysisemail marketingsubscription strategies
Soft skills
communicationproject managementcreativityproblem-solvingcollaborationownership mentalityadaptabilityattention to detailstrategic thinkingproactive attitude