Head of Performance Marketing
Paired
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £95,000 - £105,000 per year
Job Level
Lead
About the role
- Own and execute Paired’s performance marketing strategy across paid acquisition, influencers, and creative testing, setting clear direction and being accountable for revenue impact and marketing efficiency
- Lead, build, and develop a high-performing performance marketing function (currently ~3 people), including hiring, onboarding, regular 1:1s, and performance management
- Identify, test, and scale new channels and growth opportunities through structured experimentation and clear learning agendas
- Partner closely with brand, product, data, growth, and eCommerce teams to ensure performance activity is aligned with brand positioning and drives demand across both digital and physical products
- Manage performance marketing budgets and external agencies or partners to deliver against targets
- Establish clear goals, metrics, and reporting across all paid, influencer, and creative testing initiatives
- Act as a senior marketing voice within the leadership team, contributing to company-wide growth strategy and decision-making
Requirements
- Significant experience leading performance marketing for high-growth mobile application businesses
- Deep expertise in paid acquisition, creative testing, and influencer marketing, with strong understanding of attribution, experimentation, and efficient scaling
- Proven track record of delivering growth against ambitious targets while managing substantial budgets
- Strong analytical and strategic mindset, with the ability to use data to prioritise and make decisions in ambiguous environments
- Experience using performance channels to support long-term brand building
- Strong cross-functional leadership and communication skills, with the ability to influence at executive level
- Passion for Paired’s mission to improve the quality of couple relationships
- Experience leading, coaching and developing high-performing performance teams
- A valid UK working permit or passport (no sponsorship requirements)
- Able to commute to the London office at least twice a week
Benefits
- Yearly salary of £95-105K
- Significant stock options
- 25 days annual leave (+public holidays)
- Access to our London office
- Yearly learning budget of £1,000
- Three annual in-person events across Europe: two focused coworking weeks and one team-building retreat
- 3 months paid maternity and 1 month paid paternity leave (same-sex and adoptive parents included)
- Comprehensive health insurance
- Opportunity to help millions of people with their relationships
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingpaid acquisitioncreative testinginfluencer marketingattributionexperimentationdata analysisbudget managementgrowth strategymarketing efficiency
Soft skills
leadershipcommunicationanalytical mindsetstrategic thinkinginfluencingcoachingteam developmentdecision-makingcollaborationaccountability
Certifications
valid UK working permitvalid UK passport