Paired

Social Media Manager, Lifestyle Content Creator

Paired

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Junior

About the role

  • Develop and sustain monthly posting schedules for Instagram, TikTok, Pinterest, and YouTube Shorts.
  • Ensure calendars are consistently maintained at least 2 weeks in advance, in line with product launches, campaigns, and brand stories.
  • Create and curate a Pinterest mood board to serve as a collaborative inspiration resource for other creators.
  • Produce, edit, and publish original content rapidly (approximately 5 times per week on Instagram and 10 times per week on TikTok).
  • Be willing to appear on camera as required.
  • Manage incoming user-generated content, affiliate, and influencer collaboration requests, channeling them into paid and organic initiatives.
  • Oversee creator relationships, content collaborations, and paid partnerships across all brands.
  • Identify and evaluate creators who align with our brand voice and objectives.
  • Negotiate deliverables and compensation, managing campaign execution from initial outreach to content delivery.
  • Work together with internal teams to monitor performance, usage rights, and potential future collaborations.
  • Monitor leading TikTok and Instagram strategists and official platform accounts to foresee changes.
  • Utilize tools such as New Engen reports for trend identification and Gumloop for AI automation to stay proactive.
  • Swiftly incorporate trending sounds, memes, and formats into brand-consistent executions.
  • Engage with the community daily through comments, direct messages, collaborations, and social listening.
  • Address inquiries from the community as well as affiliate and creator questions.
  • Establish a genuine community presence and generate social proof content.
  • Monitor growth, engagement, conversions, and share-of-voice metrics.
  • Provide weekly and monthly reports along with actionable optimization suggestions.
  • Coordinate efforts with Creative Dose (for ads) and Boardgame Studio (for organic) to ensure cross-channel harmony.

Requirements

  • 1–3 years of experience in social media management, either for a D2C brand or as a creator managing a personal account.
  • A strong portfolio showcasing short-form content that you have shot and edited independently.
  • Exceptional copywriting and storytelling abilities, with a focus on social platforms.
  • A solid grasp of TikTok and Instagram algorithms, along with growth strategies.
  • Well-organized, proactive, and highly collaborative team player.
  • Possesses an AI-first mindset, proficient in tools such as Claude (with MCPs), MidJourney, Runway, Higgsfield, and Gumloop.
  • Comfortable appearing on camera when necessary.
  • **Preferred Qualifications:**
  • Experience in covering brand activations and events.
  • Capability to coordinate and manage micro-creators.
  • Knowledge of the synergy between paid and organic strategies in DTC.
Benefits
  • Exposure to new technology & trend
  • Competitive Salary

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media managementcopywritingstorytellingcontent creationcontent editingtrend identificationgrowth strategiescampaign executioncommunity engagementperformance monitoring
Soft skills
well-organizedproactivecollaborativeteam playernegotiationrelationship managementcommunicationcreativityadaptabilityproblem-solving