Content & Planning Manager
Page Personnel
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • Brazil
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About the role
- Lead and manage in-house creative professionals at a regional level, fostering a culture of creative efficiency aligned with brand teams and organizational objectives.
- Oversee localization, transcreation, and adaptation of global assets, ensuring local creative efficiency best practices and synergy across all touchpoints.
- Manage local asset productions when required, leading production companies, creative partners, freelancers, and agencies end-to-end.
- Drive the creative and strategic execution of branded content projects with local media outlets and partners.
- Lead the strategy and execution of the brands' social channels, including community management, creative responses, and social listening.
- Support the strategy and execution of branded content projects with creators, celebrities, and influencers.
- Support event amplification strategy and execution, overseeing high-visibility materials and assets for brand activations.
- Support on- and off-trade teams and external agencies with POS materials and assets, ensuring ATL and BTL integration.
- Collaborate with other marketing acceleration areas, leading strategic planning and creative localization of global campaigns, leveraging local opportunities.
- Ensure regional and global alignment of The Mix LATAM operation with key stakeholders, maintaining consistency with objectives, KPIs, and the global brand model.
- Support the Content Excellence LATAM process, ensuring efficient asset deployment, sharing of best practices, and alignment with prerequisites.
Requirements
- Proven experience in a leadership role within creative studios, agencies, or in-house teams.
- Strong project management skills, with the ability to operate across multiple initiatives simultaneously.
- Experience in creative strategy and cross-functional collaboration.
- Excellent communication and leadership skills.
- Ability to balance creativity with business objectives.
- Experience managing budgets and optimizing resources.
- Familiarity with relevant creative tools and software.
- Advanced English.
- Spanish is a plus.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
creative strategyproject managementbudget managementlocalizationtranscreationcontent creationsocial media managementcommunity managementevent amplificationcross-functional collaboration
Soft Skills
leadershipcommunicationcreativityorganizational skillsstrategic thinkingcollaborationresource optimizationcreative efficiencyproblem-solvingadaptability