Campaign Analyst, Senior

PagBank

Senior Campaign Analyst at PagBank focusing on data manipulation via SQL and data-driven marketing strategies. Collaborating on business insights and optimizing marketing campaigns through data analysis.

Posted 7/3/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in data extraction, manipulation, and analysis using SQL, while ensuring data quality and integrity. Capable of translating business requirements into technical specifications and communicating insights effectively to stakeholders.

Highest-signal resume keywords

SQL Data ManipulationData Quality AssuranceData AnalysisPython ProgrammingCloud Environments (AWS, Azure, GCP)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ExtractionData ManipulationData ModelingQuery OptimizationAnalytical Skills

Soft Skills

Communication SkillsProblem-Solving

Tools & Technologies

Relational DatabasesQuery ToolsCRM Channels

Certifications & Qualifications

Bachelor's Degree in Data AnalysisBachelor's Degree in Information SystemsBachelor's Degree in Computer Science

Industry Keywords

Data QualityData ValidationAudience SegmentationDirect Marketing Campaigns

Tech Stack

Tools & technologies

AWSAzureCloudGoogle Cloud PlatformPythonSQL

About the role

Key responsibilities & impact

Understand business requirements and translate them into clear technical specifications for queries and analyses.
Collect, extract, and manipulate data directly from relational databases using SQL and other query tools.
Ensure data quality and integrity by performing validations, addressing inconsistencies, and documenting processes.
Automate data collection and transformation processes by creating scripts and routines to save time and reduce errors.
Interpret results and communicate insights clearly and concisely to business stakeholders to support strategic decision-making.
Segment audiences for direct marketing campaigns across CRM channels (email, push, SMS, WhatsApp).

Requirements

What you’ll need

Bachelor's degree in Data Analysis, Information Systems, Computer Science, or a related field.
Proven experience extracting and manipulating data using SQL.
Knowledge of data modeling and query best practices.
Ability to interpret business requirements and translate them into technical analyses.
Analytical skills to identify patterns, trends, and generate actionable insights.
Nice-to-have:
Knowledge of programming languages for data analysis (Python).
Familiarity with cloud environments (AWS, Azure, GCP).
Experience working with large datasets and query optimization.
Familiarity with communication channels such as email, push, SMS, or WhatsApp.

Benefits

Comp & perks

Meal and/or food allowance.
Health and dental insurance.
Life insurance.
Partnerships with TotalPass and ZenKlub.
Extended maternity and paternity leave.
Childcare assistance.
Up to 50% discounts on postgraduate programs and MBAs from leading institutions (e.g., FIA, FAAP, PUCRS).
No dress code—dress for what makes you feel comfortable.
#TáDeParabéns: Day off on your birthday.
Baby Gift: present for newborns.