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About the role
Key responsibilities & impact- Develop and execute the CRM strategy specifically focused on the field (street) sales force, ensuring segmentation, prioritization and regular updating of portfolios.
- Design and maintain strategic segmentations for commercial outreach, considering customer profile, potential, history and journey.
- Conduct A/B tests on segmentations and channels to evaluate their impact on customer journeys.
- Perform channel performance analyses (visits, conversions, churn rate, product penetration, etc.) aimed at proposing segmentation improvements.
- Monitor and direct the commercial pipeline based on customer data, opportunities and coverage gaps.
- Collaborate with sales leadership to support tactical and strategic decisions on allocation and prioritization.
- Ensure governance, quality and consistency of data sources, including enrichment and update rules.
Requirements
What you’ll need- Bachelor's degree in Business Administration, Advertising, Engineering or related fields.
- Experience working with external field sales teams.
- Solid knowledge of CRM, preferably with experience in commercial channels.
- Strong analytical skills, with experience in segmentation, database analysis, commercial performance and KPIs.
- Experience in commercial planning, customer intelligence and strategic territory/portfolio management.
- Familiarity with sales metrics, relationship metrics and the customer journey.
Benefits
Comp & perks- Meal and/or food allowance.
- Health and dental insurance.
- Life insurance.
- Partnerships with TotalPass and ZenKlub.
- Extended maternity and paternity leave.
- Childcare assistance.
- Discounts of up to 50% on postgraduate and MBA programs from prominent institutions such as FIA, FAAP and PUCRS.
- No dress code: what matters is wearing what makes you feel comfortable.
- Birthday day off: day off on your birthday.
- Baby Gift: a present for newborns.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRMsegmentationA/B testingdatabase analysiscommercial performanceKPI analysiscustomer intelligencestrategic territory managementportfolio managementsales metrics
Soft Skills
analytical skillscollaborationstrategic decision-makinggovernancedata quality management
Certifications
Bachelor's degree in Business AdministrationBachelor's degree in AdvertisingBachelor's degree in Engineering