PagBank

CRM Specialist I

PagBank

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Tech Stack

Cloud

About the role

  • Develop, implement and monitor CRM strategies focused on commercial performance, with emphasis on retention, reactivation and revenue growth.
  • Conduct strategic sales planning focused on segmentation, prioritization and opportunity identification by commercial portfolio.
  • Analyze behavioral data, channel performance and activity indicators to generate actionable insights.
  • Run A/B tests on segments and channels to evaluate the impact on customer journeys.
  • Monitor CRM KPIs (engagement, churn, conversion, recurrence, etc.) with the goal of proposing improvements to segmentation strategies.
  • Work in partnership with commercial teams to guide outreach strategy, customer prioritization and targets.
  • Support automation projects and systemic improvements to enhance the customer experience and operational efficiency.

Requirements

  • Bachelor’s degree in Marketing, Data, Business Administration, Engineering and/or related fields.
  • Experience in strategic sales planning and commercial performance management.
  • Solid knowledge of CRM, preferably with experience in commercial channels and in merchant acquiring.
  • Strong analytical skills and experience reading and interpreting data – metric- and KPI-driven mindset.
  • Experience in business, growth, commercial intelligence, customer success or related areas.
  • Proficiency with analysis tools (Excel/Sheets, dashboards, CRM tools).
  • Ability to work consultatively with commercial and product teams.
  • Experience with Salesforce clouds (Marketing Cloud, Data Cloud and Sales Cloud) is a plus.
Benefits
  • Meal and/or food allowance.
  • Health and dental insurance.
  • Life insurance.
  • Partnerships with TotalPass and ZenKlub.
  • Extended maternity and paternity leave.
  • Childcare assistance.
  • Up to 50% discounts on postgraduate and MBA programs at leading institutions such as FIA, FAAP and PUCRS.
  • No dress code: the important thing is to wear what makes you feel comfortable.
  • #TáDeParabéns: day off on your birthday.
  • Baby Gift: a present for newborns.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM strategiesstrategic sales planningbehavioral data analysisA/B testingCRM KPIscustomer journey evaluationcommercial performance managementdata interpretationmetric-driven mindsetcommercial intelligence
Soft Skills
analytical skillsconsultative workingcollaborationcustomer prioritizationoutreach strategy guidanceoperational efficiency improvementcommunicationproblem-solvingstrategic thinkingteamwork
Certifications
Bachelor’s degree in MarketingBachelor’s degree in DataBachelor’s degree in Business AdministrationBachelor’s degree in Engineering