Senior CRM Analyst

Pagaleve

Senior CRM Analyst designing customer engagement campaigns for the fintech company Pagaleve. Collaborating with Product and Growth teams to enhance consumer communication strategy.

Posted 4/24/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Design, implement and evolve customer relationship workflows (lifecycle, activation, repurchase, retention, win-back) aligned with Pagaleve's business objectives.
Plan, execute and analyze one-off and seasonal campaigns, ensuring relevance and proper timing for each segment.
Operate and optimize communications across email, push notifications, SMS, WhatsApp and in-app banners, ensuring a coherent cross-channel experience.
Build and refine consumer segmentation strategies using behavioral, transactional and lifecycle data to personalize communications.
Propose and run tests (A/B, multivariate) on workflows and campaigns to continuously improve results.
Analyze workflow and campaign results with analytical rigor, identifying optimization opportunities and translating data into concrete actions.
Coordinate alignment processes with the Product team, ensuring CRM communications are synchronized with the user journey, feature launches and product priorities.
Structure and maintain recurring CRM performance reports, sharing insights and recommendations with Marketing, Product and Growth stakeholders.

Requirements

What you’ll need

Proven experience in CRM/Marketing Automation focused on B2C operations, preferably in e-commerce or marketplaces.
Hands-on experience with CRM and marketing automation platforms (e.g., Customer.io, Braze, Salesforce Marketing Cloud, HubSpot or similar).
Proven experience designing and managing lifecycle workflows and multichannel campaigns (email, push, SMS, WhatsApp).
Strong analytical skills with the ability to interpret CRM metrics (open rate, CTR, conversion, LTV, churn) and turn data into decisions.
SQL knowledge sufficient to query databases, create segments and extract send lists autonomously, without relying on technical teams.
Experience with audience segmentation and personalized communication driven by purchase behavior and product categories.
Differentials:
Experience in e-commerce with a financial vertical (credit fintechs, BNPL, digital wallets) or in B2C fintechs.
Experience with category-based purchase stimulation and cross-sell strategies in transactional customer bases.
Familiarity with BI tools (Looker, Metabase or similar) for building deeper analyses and monitoring dashboards.

Benefits

Comp & perks

Competitive compensation
Health insurance covering 100% of the employee and 75% for the first dependent
Meal allowance (iFood Benefits)
Day off during your birthday month
Discount coupons at our partner stores
Group life insurance
Hybrid work model (1–2 days on-site at Avenida Paulista, São Paulo)
Collaborative and innovative work environment.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMMarketing Automationlifecycle workflowsmultichannel campaignsanalytical skillsSQLaudience segmentationpersonalized communicationA/B testingdata analysis

Soft Skills

analytical rigorcommunicationcollaborationproblem-solvinginsight sharing