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Paddle

Senior Lifecycle Marketing Specialist

Paddle

Senior Lifecycle Marketing Specialist at Paddle owning the seller journey. Focus on lifecycle strategy, high-intent activation, and marketing infrastructure.

Posted 5/29/2026full-timeRemote • 🇨🇦 CanadaSeniorWebsite

About the role

Key responsibilities & impact
  • Own the Lifecycle Strategy: Serve as the primary owner of the seller journey, mapping the end-to-end experience.
  • Scale High-Intent Activation: Design nurture and educational programs that bridge the gap for "technical explorers".
  • Integrate Lifecycle & Product: Work in lockstep with Risk, Product, and Data teams.
  • Advance Lifecycle Infrastructure: Own the end-to-end requirements gathering necessary to activate comprehensive lifecycle marketing strategies.

Requirements

What you’ll need
  • Experienced in lifecycle marketing, Product-Led Growth (PLG) onboarding, CRM management, or growth marketing, ideally within B2B SaaS or fintech.
  • Highly capable of building sophisticated nurture campaigns and automated education loops that successfully drive commercial readiness and conversion.
  • Commercially astute, understanding how to differentiate messaging between founders arriving with "technical curiosity" versus those with true "commercial readiness".
  • A strong cross-functional collaborator who can work seamlessly with Data Analysts, Marketing, Product & Engineering (P&E), and Risk Operations.
  • Driven by a "Learn Fast" philosophy; you look for the path of least resistance to test hypotheses, experiment rapidly, and prove ROI with existing resources before advocating for heavy product engineering investments

Benefits

Comp & perks
  • generous holiday leave
  • 4 months paid family leave regardless of gender
  • investment in learning through personal development opportunities and training

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingProduct-Led Growth (PLG)CRM managementgrowth marketingnurture campaignsautomated education loopsrequirements gatheringcommercial readinessconversion strategies
Soft Skills
cross-functional collaborationcommercial acumencommunicationproblem-solvingadaptabilityexperimentationhypothesis testingresourcefulnessstrategic thinking