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Paddle

Paid Social Specialist

Paddle

Paid Social Specialist managing Paddle's paid social programme. Owns strategy, execution, and optimization across various platforms.

Posted 5/26/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Own Paddle's paid social programme end-to-end
  • Own audience strategy
  • Drive ABM through paid social
  • Partner with Revenue Marketing to activate campaigns
  • Work closely with the organic social team
  • Lead creative experimentation
  • Own attribution and reporting
  • Manage budget with rigour
  • Stay ahead of the curve

Requirements

What you’ll need
  • 6+ years of hands-on experience across LinkedIn Ads and other social platforms
  • Deep in Person Based Advertising & ABM
  • Creative thinker with an analytical edge
  • Comfortable managing significant budgets
  • Strong cross-functional collaborator
  • Analytically sharp and commercially minded
  • Comfortable using AI tools
  • Comfortable operating autonomously in a fast-moving environment

Benefits

Comp & perks
  • generous holiday leave
  • 4 months paid family leave regardless of gender
  • invest in learning and personal development via constant exposure to new challenges
  • annual learning fund
  • regular internal and external training

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
LinkedIn AdsPerson Based AdvertisingAccount-Based Marketing (ABM)budget managementattributionreportingcreative experimentationanalytical skills
Soft Skills
creative thinkinganalytical edgecross-functional collaborationcommercial mindsetautonomous operationadaptability