Brand Marketing Manager
Pacvue
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $105,000 - $115,000 per year
About the role
- Develop and execute content strategies aligned with pipeline and revenue goals.
- Write and produce high-performing assets including guides, checklists, playbooks, and evergreen lead magnets.
- Partner closely with Demand Generation to support integrated campaigns, ensuring content aligns with best practices.
- Contribute to the planning and execution of Pacvue’s webinar program.
- Analyze proprietary data sets and collaborate with BI and analytics teams to transform insights into compelling narratives.
- Support the development and extension of major data reports that drive ongoing lead capture.
- Optimize content for conversion across channels, including email marketing, landing pages, and distribution platforms.
- Identify opportunities to improve performance through A/B testing, messaging refinement, and channel best practices.
- Stay current on retail media trends, competitive insights, and emerging tactics in B2B demand generation.
- Manage timelines and cross-functional collaboration to ensure on-time delivery of content initiatives.
Requirements
- 5+ years of experience in content marketing, demand generation, or related roles within B2B Saas.
- Direct experience in retail media, eCommerce, or digital advertising industries.
- Proven ability to create high-performing content programs that drive pipeline impact.
- Strong data storytelling skills with experience analyzing raw data and translating insights into compelling narratives.
- Experience collaborating with analytics or BI teams to develop research-driven content.
- Understanding of email marketing, landing page optimization, and content distribution best practices.
- Exceptional writing, editing, and project management skills.
- Ability to operate autonomously in a fast-paced, high-growth environment.
Benefits
- Unlimited Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content marketingdemand generationdata analysisA/B testingemail marketinglanding page optimizationcontent distributiondata storytellingproject managementB2B SaaS
Soft Skills
writingeditingcollaborationautonomytime managementcommunicationcreativitystrategic thinkingadaptabilityproblem-solving