Stay ahead of market dynamics, emerging technologies, and competitive trends.
Ensure customer insights and market data directly inform roadmap and go-to-market priorities.
Champion the voice of the customer across Product and GTM functions.
Lead industry thought leadership through case studies, industry events, and customer meetings; engage in industry-related public speaking.
Establish and execute partner strategy to attract new customers and deepen engagement with existing customers and partners.
Shape and own the commercialization strategy for this new product launch and category creation, from concept through market success.
Partner with Product, Engineering, and Marketing to translate strategy into scalable, profitable offerings.
Establish clear plans for product-market fit, pricing, packaging, lifecycle management, and execution.
Leverage deep product expertise to lead product strategy for growth, monetization, and portfolio expansion opportunities.
Partner with Finance to model business cases, profitability, and ROI for the product.
Oversee new product introductions, ensuring alignment across Product, Marketing, Sales, Enablement, and Customer Success.
Build and own a DSP product commercialization playbook to ensure consistent narrative, positioning, and market introduction.
Drive alignment between Product Management, Product Marketing, and GTM teams to optimize adoption, retention, and cross-sell opportunities.
Lead revenue-focused product initiatives, including pricing experiments and usage-based monetization.
Build and mentor a high-performing team of commercial- and growth-focused product leaders.
Foster a culture of ownership, accountability, and cross-functional collaboration.
Partner closely with the Executive Leadership Team (ELT) to align company strategy with product-led business outcomes.
Establish and track key success metrics related to product performance, including product adoption, ARR contribution, gross margin, and customer satisfaction.

Requirements

10+ years of experience in Product Management or Product Strategy, with 5+ years in leadership roles within a technology organization; AdTech and/or e-commerce experience required, with a strong focus on DSPs.
Deep experience across the full-funnel media and e-commerce ecosystem, with knowledge of key retailers such as Amazon and Walmart, as well as platforms such as The Trade Desk.
Proven success leading product commercialization for software or platform products.
Strong understanding of business models, P&L management, and revenue growth levers.
Experience collaborating closely with Sales, Marketing, Enablement, and Finance leaders to drive business outcomes.
Demonstrated success building and scaling cross-functional product teams that combine strategic insight with operational discipline.
Excellent executive-level communication and storytelling skills, with the ability to align diverse stakeholders around strategic goals.
Hands-on experience with programmatic media supply, including SSP partnerships, PMP deal negotiation, supply curation, and a strong understanding of auction mechanics, fees, and yield optimization.
Strong analytical background; experience using data to make portfolio-level product and pricing decisions.

Benefits

Unlimited Paid Time Off
Paid Holidays and Floating Holidays
Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
401k with Employer Match
Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
Paid Parental Leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

Product ManagementProduct StrategyDSP commercializationP&L managementRevenue growthProgrammatic media supplySSP partnershipsPMP deal negotiationData analysisPricing strategy

Soft skills

LeadershipCommunicationStorytellingCollaborationMentoringStrategic insightOperational disciplineAccountabilityCross-functional teamworkCustomer focus