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Customer Marketing Manager
Pactum AICustomer Marketing Manager at Pactum focusing on building customer advocacy and expansion marketing. Leveraging AI tools to enhance customer engagement and drive revenue growth.
About the role
Key responsibilities & impact- Build and run multi-channel expansion campaigns.
- Design and implement the full customer marketing stack from zero.
- Use AI tools to mine customer signals.
- Build and manage Pactum's customer reference programme.
- Own customer-facing content: case studies, ROI calculators, CPO-level business reviews, customer newsletters, and expansion collateral.
- Work directly with Account Management, Customer Success, Sales, and Product.
- Systematically capture and distribute customer insights across the business.
Requirements
What you’ll need- 4+ years in B2B SaaS customer marketing, lifecycle marketing, or a closely adjacent GTM function.
- Proven track record building customer advocacy or expansion programmes from scratch at a startup or early-stage scaleup.
- Strong content and narrative instincts.
- Hands-on with marketing automation and CRM: HubSpot or Marketo, Salesforce proficiency.
- Experience with customer health and feedback tooling: NPS, CES, or similar.
- Bonus points if you have:
- Experience with Gong or similar conversation intelligence platforms for customer signal mining.
- Familiarity with customer health and advocacy tools such as Gainsight, Vitally, or Influitive.
- Background in enterprise or deep-tech B2B SaaS, ideally with a procurement, supply chain, or finance buyer.
- Experience running customer advisory boards or community programmes.
- Signal-based expansion plays using AI-enrichment tools.
Benefits
Comp & perks- Unlimited vacation time.
- Paid sick leave.
- Company equity.
- SPOT bonuses.
- Learning & development.
- Flexible schedule.
- Annual off-site retreats.
- Home office setup.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer marketinglifecycle marketingcustomer advocacy programmesmarketing automationCRMcustomer health toolingsignal-based expansionAI-enrichment tools
Soft Skills
content instinctsnarrative instincts