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Packt

Growth Lead

Packt

. Develop and implement AI-native approaches to growth marketing, including leveraging AI tools for content creation, audience targeting, and personalization at scale.

Posted 3/6/2026full-timeRemote • 🇮🇳 IndiaSeniorWebsite

About the role

Key responsibilities & impact
  • Develop and implement AI-native approaches to growth marketing, including leveraging AI tools for content creation, audience targeting, and personalization at scale.
  • Own and execute product marketing strategy including market positioning, go-to-market planning, and product messaging frameworks.
  • Engage actively with communities, forums, and influencers to increase awareness, trust, and credibility of our books and resources.
  • Initiate and manage campaigns to secure consistent, positive Amazon reviews and ratings.
  • Cultivate relationships with influencers and experts to secure authoritative endorsements.
  • Execute email marketing campaigns targeted at audiences to drive user engagement and direct sales.
  • Plan and execute targeted Amazon discount campaigns to boost visibility, traffic, and conversions across key titles.
  • Monitor, analyze, and optimize landing pages and product pages specific to maximize visitor conversion rates.

Requirements

What you’ll need
  • Proven track record (2+ years) in growth or devrel marketing, ideally within tech publishing.
  • Expertise in influencer outreach and acquisition, Amazon marketing strategies, and community engagement.
  • Strong analytical skills with experience optimizing email campaigns and onsite conversion.
  • Exceptional communication and relationship-building skills, particularly within technical communities.

Benefits

Comp & perks
  • Bonus scheme
  • 25 days’ holiday (plus bank holidays)
  • Flexible hours: choose how, when and where you work

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
AI-native approachesgrowth marketingproduct marketing strategyemail marketingAmazon marketing strategieslanding page optimizationconversion rate optimizationcontent creationaudience targetingpersonalization
Soft Skills
analytical skillscommunication skillsrelationship-building skillscommunity engagementinfluencer outreach