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Job Level
About the role
- Develop and implement AI-native approaches to growth marketing, including leveraging AI tools for content creation, audience targeting, and personalization at scale.
- Own and execute product marketing strategy including market positioning, go-to-market planning, and product messaging frameworks.
- Engage actively with communities, forums, and influencers to increase awareness, trust, and credibility of our books and resources.
- Initiate and manage campaigns to secure consistent, positive Amazon reviews and ratings.
- Cultivate relationships with influencers and experts to secure authoritative endorsements.
- Execute email marketing campaigns targeted at audiences to drive user engagement and direct sales.
- Plan and execute targeted Amazon discount campaigns to boost visibility, traffic, and conversions across key titles.
- Monitor, analyze, and optimize landing pages and product pages specific to maximize visitor conversion rates.
Requirements
- Proven track record (2+ years) in growth or devrel marketing, ideally within tech publishing.
- Expertise in influencer outreach and acquisition, Amazon marketing strategies, and community engagement.
- Strong analytical skills with experience optimizing email campaigns and onsite conversion.
- Exceptional communication and relationship-building skills, particularly within technical communities.
Benefits
- Bonus scheme
- 25 days’ holiday (plus bank holidays)
- Flexible hours: choose how, when and where you work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
AI-native approachesgrowth marketingproduct marketing strategyemail marketingAmazon marketing strategieslanding page optimizationconversion rate optimizationcontent creationaudience targetingpersonalization
Soft Skills
analytical skillscommunication skillsrelationship-building skillscommunity engagementinfluencer outreach