Packt

Growth Marketing

• Define, execute and evolve the editorial and product strategy for your newsletters.
• Experiment with tone, cadence, structure and creative formats to drive engagement and retention.
• Test and optimize format, layout, visual identity and performance metrics.
• Use analytics to track open/click rates, subscriber growth and revenue conversion (ads/sponsorship).
• Own the end-to-end production and strategy of flagship newsletters from editorial planning, tone and design to performance and monetization.
• Commission, edit and produce multi-format products (articles, interviews, explainers, digests, etc.) aligned with the needs of developers, data scientists and other tech pros.
• Develop and execute newsletter growth initiatives, including lead magnets, referral programs and partnerships.
• Collaborate with internal teams to package and distribute content effectively.
• Review event decks, transcripts and recordings to understand how newsletters can promote events, and events can provide derived content for newsletters.

Newsletter Editor – Growth Manager

Events

• Manage and expand Packt’s live events portfolio by aligning programming with category strategy, audience needs, and emerging trends.
• Shape the event vision for each session—balancing expert strengths, practitioner interests, and Packt’s strategic priorities.
• Identify new themes, formats, and opportunities for engagement, ensuring sessions remain relevant and market-leading.
• Make commissioning decisions that optimize both expert credibility and long-term audience impact.
• Identify, approach, and secure top-tier practitioners, thought leaders, and innovators as speakers or facilitators.
• Build long-term relationships with experts that encourage repeat participation and ambassador-level advocacy.
• Engage with technical ecosystems (GitHub, LinkedIn, Reddit, Stack Overflow, Discord, YouTube, conferences) to identify rising voices, expertise, and event opportunities.
• Maintain deep awareness of industry trends and practitioner needs to ensure events are positioned for maximum relevance.

Portfolio Manager – Events, Live Sessions

Product Marketing

• Own and execute GTM for vertical-specific paid events (workshops, bootcamps, conferences) and companion newsletters.
• Plan and publish high-signal promo/content in sync with events and newsletter cadence.
• Design and run integrated campaigns per event — speaker reveals, agenda teases, clips, tool walkthroughs, and post-event recaps.
• Build and manage partner distribution: authors, creators, community operators (Reddit, Discord, GitHub, LinkedIn groups, Meetups, YouTube/Twitch).
• Structure rev-share/list-share deals, newsletter swaps, co-hosted streams, and “bring-a-friend”/teams bundles to maximise net-new reach and profitable conversions.
• Run small, disciplined paid boosts/retargeting only where it compounds partner traction and preserves margins.
• Define and track KPIs that matter: net-new email capture, cost per net-new attendee, view→register, register→attend, newsletter→event conversion, sponsorship pipeline value.
• Build simple dashboards for weekly reporting across events, partner sources, and newsletters (UTMs/source tags mandatory).

Marketing Specialist – GTM, Growth

Project Manager

• Lead end-to-end execution of the Software Engineering & Architecture vertical (books, newsletters, events) from concept to launch
• Define and track project milestones, deliverables, and success metrics; implement agile methodologies suited to educational content development
• Ensure learning products align with tech release cycles, market needs, user expectations, and business goals
• Act as central point of contact between relationship leads, content editors, production and marketing teams; facilitate communication and remove roadblocks
• Maintain documentation, lead regular check-ins and sprint reviews, and report progress and dependencies to the Program Manager
• Collaborate with marketing to manage campaign strategies and promotional assets for launches; support user acquisition through rollouts, pilot programs and feedback loops
• Partner with relationship and growth leads to explore monetization opportunities and support pilots, experiments and proof-of-concepts aimed at expanding revenue streams
• Work closely with authors, editors, relationship leads, growth marketers, and report to the Portfolio Director

Marketing

• Report to the Amazon Marketing Lead and support Packt’s paid performance and merchandising on Amazon
• Plan and execute monthly Amazon paid campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
• Manage setup, optimisation, and monitoring of Amazon PPC campaigns
• Adjust bids, budgets, and targeting to improve performance and report on CTR, CVR, ACoS, TACoS
• Brief and coordinate creatives (ad visuals, copy, A+ content, Store assets) for campaigns
• Support test-and-learn initiatives including keyword optimisation, targeting strategies, and creative variation
• Plan and set up participation in Amazon discount campaigns (Black Friday, Prime Day, Lightning Deals, themed promotions)
• Coordinate nomination sheets, unit limits, and discount tiers with publishing Verticals
• Monitor promotion approvals in Vendor Central and liaise with Amazon to resolve visibility or delivery issues
• Refresh and optimise Packt’s Amazon Storefront; measure impact on traffic and conversion
• Pull and analyse campaign, traffic, and conversion reports to provide actionable insights
• Share learnings and recommendations to inform wider Amazon marketing strategy
• Act as a key contact for liaising with Amazon on promotions, product pages, and campaign delivery