Packt

Growth Marketing

• Develop and implement AI-native approaches to growth marketing, including leveraging AI tools for content creation, audience targeting, and personalization at scale.
• Own and execute product marketing strategy including market positioning, go-to-market planning, and product messaging frameworks.
• Engage actively with communities, forums, and influencers to increase awareness, trust, and credibility of our books and resources.
• Initiate and manage campaigns to secure consistent, positive Amazon reviews and ratings.
• Cultivate relationships with influencers and experts to secure authoritative endorsements.
• Execute email marketing campaigns targeted at audiences to drive user engagement and direct sales.
• Plan and execute targeted Amazon discount campaigns to boost visibility, traffic, and conversions across key titles.
• Monitor, analyze, and optimize landing pages and product pages specific to maximize visitor conversion rates.

Growth Lead