Senior Marketing Campaign Strategist

Pacific Life

Senior Marketing Campaign Strategist developing strategies and leading initiatives for financial professionals at Pacific Life. Collaborating with internal teams to drive business growth.

Posted 5/7/2026full-timeNewport Beach • California, New York • 🇺🇸 United StatesSenior💰 $137,610 - $168,190 per yearWebsite

About the role

Key responsibilities & impact

Drive a multi-year practice management roadmap aligned to business priorities and sales strategies.
Partner closely with Advanced Design and Retirement Strategy teams to identify opportunities and translate them into actionable initiatives.
Act as the bridge between marketing strategy and execution, ensuring ideas are practical, scalable, and aligned to wholesaler and financial professional needs.
Identify audience needs through research and field insights, and turn them into resources for the wholesaling team.
Evaluate the competitive landscape and industry trends to uncover differentiated opportunities.
Collaborate with internal partners to identify, evaluate, and engage external partners, including agencies, consultants, and industry experts, aligned to specific initiatives.
Support partner selection and onboarding processes, including research, evaluation, and recommendations, while working in coordination with teams that own existing relationships.
Contribute to project execution involving external partners, partnering closely with internal stakeholders and, where appropriate, serving as a day-to-day contact for specific initiatives.
Build business cases, define scope, and develop statements of work for external engagements.
Develop clear strategy documents, creative briefs, and integrated plans that drive execution and adoption.
Influence stakeholders and drive alignment across functions to move initiatives forward.
Track performance and continuously refine approach based on results and feedback.
Perform additional duties as assigned.

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or related field.
8+ years of experience in marketing strategy, consulting, practice management, or financial services marketing.
Proven ability to build and execute strategic roadmaps from concept through delivery.
Strong critical thinking skills with the ability to turn insights into clear, actionable strategies.
Experience working with and managing external partners or vendors.
Ability to develop business cases and define scope for complex initiatives.
Demonstrated ability to influence stakeholders and drive alignment across teams.
Strong organizational skills with the ability to manage multiple priorities independently.
Excellent communication skills, including presenting to senior leaders.
Ability to simplify complex concepts into practical, usable solutions.

Benefits

Comp & perks

Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs.
Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
Paid Parental Leave as well as an Adoption Assistance Program
Competitive 401k savings plan with company match and an additional contribution regardless of participation

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategypractice managementbusiness case developmentstrategic roadmap executioncompetitive analysisproject executionscope definitionperformance trackingresearch and evaluation

Soft Skills

critical thinkinginfluencing stakeholdersorganizational skillscommunication skillscollaborationproblem-solvingstrategic thinkingadaptabilityindependent management

Certifications

Bachelor’s degree in marketingBachelor’s degree in business