Senior Marketing Analytics Analyst

Pacific Life

. Use SQL to build targeted audiences from Snowflake data for marketing campaigns such as product launches etc.

Posted 4/23/2026full-timeNewport Beach • California, New York • 🇺🇸 United StatesSenior💰 $113,490 - $138,710 per yearWebsite

Tech Stack

Tools & technologies

CloudPythonSQLTableau

About the role

Key responsibilities & impact

Use SQL to build targeted audiences from Snowflake data for marketing campaigns such as product launches etc.
Leverage Marketing Cloud automation studio to pipeline the audiences into data extensions
Conduct basic to advanced analyses of marketing data (CRM, Email, Engagement, etc.) to find opportunities to optimize or automate our marketing practices and explain trends in our data and the drivers of our marketing results
Define, endorse, and implement end-to-end Marketing metrics & KPIs
Share analytics across marketing groups and help drive adoption of Marketing Analytics efforts
Research new Marketing technologies and solutions for our marketing technology stack based on the strategic goals of the Marketing Department
Play a key role in the evaluation and addition of new technologies
Identify and implement streamlined processes for data reporting and communication and use analytic models to identify insights to drive key decisions across leadership and the organization
Provide mentorship to other members of the team and the marketing organization on standard methodologies for design, implementation, and testing of pioneering analytics insights
Leverage tools like R, Tableau, Python, and SQL to drive efficient analytics

Requirements

What you’ll need

Bachelor’s Degree in Statistics, Math, Engineering or equivalent work experience required
6+ years’ experience in a related field
Familiarity with marketing, data, and project management technologies such as Salesforce CRM (Sales Cloud & Marketing Cloud), Adobe Analytics, JIRA, ADO, Snowflake, and social advertising platforms (i.e., LinkedIn advertising & Facebook ads managers)
Ability to operate in an ambiguous environment, critical thinking, creative problem-solving, and an ability to translate between technical and non-technical functions
Strong technical skills and the ability to analyze information from various source systems
Highly proficient in SQL and Tableau
Being a self-starter who can analyze and solve problems of complex nature with little guidance
Experience communicating marketing, business, & technical requirements to clearly explain business goals/problems and the technical solutions that can help
Able to work effectively in a team environment, building rapport and relationships to develop an advanced level of organizational savvy
Excellent time management skills and ability to adapt to changing priorities
Strong influencing and negotiation skills
Excellent collaboration skills
Highly organized, positive attitude

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Wellbeing Reimbursement Account
Paid Time Off
Holiday Schedules
Financial Planning Time Off
Paid Parental Leave
Adoption Assistance Program
Competitive 401k savings plan with company match and additional contribution

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLTableauRPythondata analysismarketing metricsKPI definitiondata reportinganalytics insightsautomation

Soft Skills

critical thinkingcreative problem-solvingcommunicationteam collaborationtime managementadaptabilityinfluencingnegotiationmentorshiporganizational savvy

Certifications

Bachelor’s Degree in StatisticsBachelor’s Degree in MathBachelor’s Degree in Engineering