Collaborate closely with senior leadership to champion marketing automation initiatives, serving as the primary advocate and subject matter expert.
Provide strategic guidance and thought leadership to ensure marketing automation aligns with and advances organizational objectives at the highest level.
Serve as the principal technical product owner and subject matter expert for the marketing automation platform and Customer Data Platform (CDP), shaping functional strategy and driving innovation.
Provide strategic leadership and consultation across the enterprise for automation, data management, and marketing technology best practices.
Solve unique and complex business problems in marketing with minimal to no oversight, architecting scalable, data-driven solutions with broad organizational impact.
Lead cross-functional teams in designing next-generation marketing automation architecture, collaborating with marketing strategy, analytics, IT, and business stakeholders.
Champion the adoption and optimal use of the CDP—oversee governance, advanced workflow creation, and ensure alignment with enterprise data strategy.
Consult on and inform enterprise strategy for Automation Studio, Journey Builder, Cloud Pages, and related tools; mentor technical practitioners and drive best practices.
Analyze business needs, scope requirements, and use cases to develop innovative, data-driven solutions and make high-level recommendations.
Liaise with CRM, Salesforce architecture, and enterprise data teams to ensure robust integration, data synchronization, and alignment with organizational goals.
Own and optimize the best practices for Marketing Cloud, Automation Studio, Email Studio, Query Studio, Journey Builder, Sales Cloud, Snowflake, and other platforms.
Manage and schedule periodic marketing data synchronization with enterprise data sources, ensuring data integrity and compliance.
Serve as the technical expert for orchestration of marketing automation and data platforms, supporting personalized, multi-channel campaigns.
Own and maintain master email templates (e.g., AmpScript) for DSP, DM, and Brand emails, ensuring consistency and technical excellence.
Lead the development and integration of web-to-lead forms and related HTML assets to support end-to-end marketing automation.
Drive enterprise-wide adoption of new marketing technologies and automation solutions, including advancements in artificial intelligence, while staying ahead of industry trends and fostering a culture of innovation.

Requirements

Bachelor’s degree in a technical field (engineering, computer science, data science, etc.).
10+ years’ experience in marketing automation, data analytics, or related technical roles.
Certified in Marketing Cloud.
Expert-level proficiency in Salesforce Marketing Cloud, Automation Studio, Journey Builder, and CDP tools.
Deep experience with SQL, API development/integration (MuleSoft Anypoint Studio or similar), ETL tools, and web stack technologies (Adobe Analytics, DAM, Connected Assets).
Demonstrated ability to lead enterprise-scale, cross-functional technical projects and architect complex marketing automation solutions.
Exceptional problem-solving, critical thinking, and communication skills; able to translate between technical and business audiences.
Experience mentoring and developing technical talent across the organization.
Strong influencing, negotiation, and collaboration skills at all organizational levels.
Positive attitude, organizational savvy, and commitment to continuous learning and innovation.

Benefits

Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs.
Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
Paid Parental Leave as well as an Adoption Assistance Program
Competitive 401k savings plan with company match and an additional contribution regardless of participation

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing automationdata analyticsSalesforce Marketing CloudAutomation StudioJourney BuilderCustomer Data Platform (CDP)SQLAPI developmentETL toolsweb stack technologies

Soft Skills

problem-solvingcritical thinkingcommunicationmentoringinfluencingnegotiationcollaborationorganizational savvycommitment to continuous learninginnovation

Certifications

Certified in Marketing Cloud