Digital Marketing

• Lead a Digital Execution team of four digital specialists in the development of business and technical requirements for digital marketing campaigns including campaign goals and measurement metrics, campaign audience criteria and segmentation, campaign decision trees, test and control segments, deployment criteria and data management.
• Generate audiences and segments for emails, journeys, and social media advertising based on criteria using Salesforce Marketing Cloud, Structured Query Language (SQL) query, Salesforce Sales Cloud data or other data sources as needed.
• Build, configure, version, proofread, test, and send emails, including dynamic content, AMPscript, and responsive design.
• Responsible for content accuracy, ensuring all links, images, copy, personalization, dynamic content, versions, and segments are correct.
• Build, configure, and test standard and Distributed Marketing journeys and automations based on business and technical requirements.
• Administer Zoom webinar events, including creation and scheduling, pre- and post-webinar communications, updating event web pages, and importing registration, attendance, and lead data into Salesforce Sales Cloud.
• Collaborate with Data Analysts to communicate key metrics on program performance as well as results of testing to drive campaign optimization.
• Utilize project management systems for work intake, collaboration and tracking progress toward completion.

Digital Marketing Manager

Digital Marketing Manager

Director, HCP TUKYSA Digital Marketing

Director, Digital Marketing Strategy

Senior Graphic Designer – Ecommerce, Digital Marketing

Digital Marketing Coordinator