Pacific Health Group

Marketing Manager

Pacific Health Group

full-time

Posted on:

Location Type: Hybrid

Location: San Diego • California • 🇺🇸 United States

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Salary

💰 $78,500 - $82,500 per year

Job Level

SeniorLead

About the role

  • Develop and execute comprehensive, multi-channel marketing strategies aligned with organizational goals across all Pacific Health Group entities.
  • Translate executive vision into scalable marketing initiatives across healthcare, wellness, food service, and creative/technology verticals.
  • Lead annual and quarterly marketing planning, budgeting, forecasting, and performance reporting.
  • Establish KPIs, dashboards, and success metrics for all marketing activities.
  • Identify new market opportunities, audience segments, and service line expansions.
  • Oversee all marketing functions, including:
  • - Digital Marketing
  • - Graphic Design & Creative Production
  • - Content & Copywriting
  • - Web & Software Development Coordination
  • - Public Relations & Communications
  • - Brand & Reputation Management
  • Manage internal staff, contractors, freelancers, and agency partners.
  • Ensure all marketing materials and campaigns comply with healthcare regulations (HIPAA, patient privacy standards, advertising regulations, and ethical guidelines).
  • Maintain brand integrity and consistency across all entities, platforms, and touchpoints.
  • Lead digital marketing strategy, including:
  • - SEO and SEM
  • - Paid media (Google Ads, Meta, LinkedIn, programmatic)
  • - Social media strategy and management
  • - Email marketing and marketing automation
  • - Website optimization and conversion rate optimization
  • Analyze performance data and continuously optimize campaigns for ROI.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
  • 7+ years of marketing experience, including leadership in multi-brand or multi-entity environments.
  • Proven experience in healthcare marketing or regulated industries strongly preferred.
  • Strong understanding of digital marketing, branding, analytics, and content strategy.
  • Experience managing teams, agencies, and cross-functional stakeholders.
  • Exceptional strategic thinking, project management, and communication skills.
Benefits
  • 160 Hours of Paid Time Off (PTO)
  • 12 Paid Holidays per year, including your birthday and one floating holiday after 1 year of employment
  • 4 Paid Volunteer Hours per Month to support causes you care about
  • Bereavement Leave, including Fur Baby Bereavement
  • 90% Employer-paid Employee-Only Medical Benefits
  • Flexible Spending Account (FSA)
  • Short-Term & Long-Term Disability | AD&D
  • Employee Assistance Program (EAP)
  • 401(k) with Company Match
  • Monthly Stipend
  • Opportunities for professional development and internal growth
  • Employee Discounts via Great Work Perks and Perks at Work
  • Quarterly In-Person Events

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketinggraphic designcontent strategySEOSEMpaid mediaemail marketingmarketing automationwebsite optimizationconversion rate optimization
Soft skills
strategic thinkingproject managementcommunicationleadershipteam managementanalytical skills
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in BusinessMaster’s degree in Marketing (preferred)