Director, Technical Program Management – Website Experience, Digital Marketing Technology
Salesforce
Digital Marketer
Pacific Health Group
full-time
Posted on:
Location Type: Hybrid
Location: San Diego • California • 🇺🇸 United States
Visit company websiteSalary
💰 $68,860 - $78,800 per year
Job Level
Mid-LevelSenior
About the role
- Develop and manage multi-channel marketing campaigns (social, search, email, display) to increase brand awareness and engagement.
- Create campaign calendars aligned with organizational priorities, health awareness months, and program launches.
- Collaborate with internal teams to ensure digital campaigns reflect current initiatives and service offerings
- Plan and execute offline marketing campaigns including print advertisements, radio spots, direct mailers, and community bulletin placements.
- Develop brochures, posters, banners, and other physical materials to support outreach teams and event promotion.
- Coordinate with local newspapers, magazines, and broadcast media for ad placements and feature stories.
- Manage vendor relationships for printing, signage, and promotional merchandise.
- Ensure all offline marketing efforts align with brand standards, messaging consistency, and cultural sensitivity for the communities we serve.
- Track the reach, response rates, and overall ROI of traditional campaigns, using insights to guide future strategies.
- Partner with the Publicist and Graphic Designer to integrate traditional media campaigns with digital efforts for maximum visibility and impact.
- Write, edit, and publish content across social platforms, email newsletters, and website pages.
- Partner with the Publicist and Graphic Designer to produce engaging visuals, videos, and stories for campaigns.
- Maintain a consistent brand voice and style across all digital channels.
- Oversee daily posting, engagement, and monitoring on platforms including Facebook, Instagram, LinkedIn, and emerging channels.
- Develop strategies to increase followers, shares, and positive engagement.
- Respond to comments, messages, and inquiries in a timely, professional manner.
- Track and report on key performance indicators (KPIs) for all campaigns.
- Analyze campaign data to make informed recommendations for improving reach, conversions, and ROI.
- Conduct A/B testing to refine ad creative, messaging, and targeting.
- Optimize web pages and blog posts for search engine visibility.
- Collaborate with web developers to ensure the site is user-friendly, accessible, and aligned with marketing goals.
- Update landing pages and service information as needed.
Requirements
- 3–5 years of digital marketing experience, preferably in healthcare, nonprofit, or mission-driven sectors.
- Proven experience managing paid advertising campaigns on Google, Facebook, and Instagram.
- Proficiency with email marketing tools (e.g., Mailchimp, Constant Contact) and social media management platforms (e.g., Hootsuite, Buffer).
- Strong writing and editing skills for digital content.
- Working knowledge of SEO best practices and Google Analytics.
- Ability to interpret data and make data-driven marketing decisions.
- Familiarity with graphic design tools (Canva, Adobe Creative Suite) is a plus.
Benefits
- 160 Hours of Paid Time Off (PTO)
- 12 Paid Holidays per year, including your birthday and one floating holiday after 1 year of employment
- 4 Paid Volunteer Hours per Month to support causes you care about
- Bereavement Leave, including Fur Baby Bereavement
- 90% Employer-paid Employee-Only Medical Benefits
- Flexible Spending Account (FSA)
- Short-Term & Long-Term Disability | AD&D
- Employee Assistance Program (EAP)
- 401(k) with Company Match
- Monthly Stipend
- Opportunities for professional development and internal growth
- Employee Discounts via Great Work Perks and Perks at Work
- Quarterly In-Person Events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingcampaign managementSEOA/B testingdata analysiscontent writingemail marketingsocial media managementgraphic designROI tracking
Soft skills
collaborationcommunicationorganizational skillscreativityattention to detailprofessionalismstrategic thinkingadaptabilityproblem-solvingcultural sensitivity
